We've all probably asked ourselves this question. We wonder...
"Why is my client so hesitant to put their house on the market?" or "Why are they so afraid to make an offer on a home that is perfect for them?"
Buyers and sellers fear change. We all do.
What's amazing is that we fear change even if it is in our best interest!
You're probably nodding your head right now because you've seen this with your clients. It's the reason why millions of people still smoke cigarettes, or never lose weight. They know its in their best interest to do so, but they are afraid to change their habits. They think it will be too hard.
Imagine if you could help buyers and sellers overcome this fear. You would have an advantage over all the other agents in your market right?
If every buyer and seller fears change and you are the one who can help them move past it, you will be very successful. More importantly, your clients will be happy and will have been properly represented by you.
Pay very close attention to the video below.
Michael Friedman, our Director of Coaching Services, and I talk about the fear of change. We talk about the things buyers and seller specifically fear about us! And Michael reveals the method he used as a top agent to get past these fears.
If you asked your clients to answer honestly at the end of working with them whether or not they thought the transaction was all about them, what would they say?
Are there techniques and words you can use to make it all about them?
There are. Top agents around the country are using them right now to beat you if you're not.
I hope you don't fear the changes necessary to get to the next level.
Here to help,
John Alexandrov,
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