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Which REALTOR® Magazine Cover Would You Choose?

By
Services for Real Estate Pros with National Association of REALTORS®

Every year around this time, REALTOR® Magazine produces an issue filled with hundreds of tips that we glean from NAR members, as well as experts in marketing, technology, law, public policy, and business management. This year, we tried something a little different with our List Issue. We put a number of the topics that we planned to include out to ActiveRain members, and we asked them to share their ideas and opinions online. The result (internally, we're calling it the crowdsourced issue) will be published in our April issue.

One of the last steps of producing the issue is developing the cover, and we decided to open that process up to public opinion, too. Since it would be prohibitively expensive to photograph three covers, we're planning an illustrated cover. Here are sketches of three concepts we're considering. Please take a look and then vote for the one that would be most likely to draw you inside.

Voting is open until Wednesday, March 3, 5 p.m. Central Time. Thank you for your input!

1. "Crowdsourced." This cover represents the idea of crowdsourcing, showing, in a rather literal way, that we plugged into a big network of people to come up with the great ideas you'll find inside.

2. "Idea Superstore." In this concept, a practitioner is looking at a long "shopping" list and heading to a superstore (i.e., REALTOR® Magazine!) to meet all her information needs.

3. "Come and Get It!" A fellow REALTOR® welcomes you to open the magazine, where we're presenting "Your Best Ideas." This cover emphasizes the ideas themselves, but it also subtly telegraphs the crowdsourcing idea.

 

Thank you for sharing your opinion with us!

Stacey Moncrieff, Editor in Chief, REALTOR® Magazine

Comments(62)

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Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I like 3, it was the first one I stopped to really look at.

Feb 27, 2010 02:41 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Which one I picked is not as important as your letting me participate which is the core of social media.

Feb 27, 2010 03:38 AM
Bill Swanson
Berkshire Hathaway Home Services Ambassador - Omaha, NE

number 1 or 3, 'Idea' I believe is the key word. Sharing what is working in other markets is key.

Feb 27, 2010 03:40 AM
Gordon W. Miller
Green Mountain Real Estate - Burlington, VT

1 shows indivuduals contributing ideas where 2 reminds one of a "To Do" list and 3 showing a model posing against a box does not show how the ideas were contributed.

Feb 27, 2010 07:15 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I voted for #3 - it looked cleanest and most precise.

Feb 27, 2010 07:38 AM
Andi Grant
310-508-4354 | FirstTimeHomeBuyerRealEstate.com - Los Angeles, CA
Helping 1st time buyers and home sellers in LA!
  • #3 is most effective because not only is the "Your Best Ideas" prompting a REALTOR to open the magazine when thousands of Realtors are hurting in business right now, but the graphic also subtly implies you will be "plugged in" by doing so.
  • #2 is too cluttered.
  • #1 could be any business magazine cover, we've seen it a million times.
Feb 27, 2010 07:59 AM
Gregory Moe
Windermere Real Estate/Olympia - Olympia, WA
Olympia, WA

One is #1.

Feb 27, 2010 08:54 AM
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

I liked #1.  I like the idea that it's from a network of people.

#2 was too busy

#3 wasn't bad.  It would also.  

Feb 27, 2010 09:13 AM
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

#1 would be my pick. The symbolism of togetherness is enticing to the eye. Being connected to other Realtors(R) and all of us helping each other is an awesome thing. Like they say, "two heads are better than one."

Feb 27, 2010 10:49 AM
Tony Anderson
Century 21 Community Realty - Clarkesville, GA
Serving Habersham Banks White & Stephens Counties

I like #3 the best.  Hope you get a lot of respone.

Feb 27, 2010 12:26 PM
Michael Faulkner
Keller Williams Realty Gateway - San Jose, CA
Michael Faulkner

Cover 3 is my pick

Feb 27, 2010 01:38 PM
BethAnn Long
RE/MAX Inland Empire - Spokane, WA
Realtor, CRS, e-PRO, CLHMS Spokane Wa Real Estate

I like number ONE.

It represents revelation. It is in keeping with those light bulb moments that can change our lives.

Feb 27, 2010 02:42 PM
Julia Horton
Coldwell Banker Realty - Palm Harbor, FL
ASKjulia. REAL estate. REAL answers.

#3 - conveys the single source message the best

Feb 27, 2010 02:46 PM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

3, then 1, then 2.

Feb 27, 2010 03:31 PM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Voted for #1

Feb 28, 2010 12:02 AM
Daniel J. Hunter
REALTOR® - New Port Richey, FL

3 was the least worst in my opinion.  I would rather see #4

those who can not do, critique ;-)

Feb 28, 2010 06:00 AM
Jean-Paul Peron
eXp Realty - OBX - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

I liked #1 the best!

Feb 28, 2010 08:31 AM
Ginny Mees
Independent Women Homeowners Network - Danville, CA

#3, then number 1-2 is too busy and not eye-catching...

Feb 28, 2010 09:29 PM
Jeff Stone
Douglas Elliman - Port Washington, NY
Seniors Real Estate Specialist

#2 has it all.

Mar 04, 2010 06:56 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

I know it's a little late, but I like the 1st cover best.  I think you guys went with a hybrid, but the articles were great!

May 30, 2010 10:36 AM