I was fortunate to have lunch with Pasadena real estate agent Irina Netchaev yesterday. Irina is an agent at Keller Williams Real Estate on Fair Oaks Ave. in Pasadena. Irina is something of a blogging and real estate website superstar, so I asked Irina if she would like to discuss the importance of a strong internet presence and why it's important for Pasadena home sellers.
Irina just returned from the Keller Williams Convention in New Orleans. At the conference she learned that now 90% of home buyers search on the internet before going out to look at homes. If your home isn't well represented on the MLS by beautiful photos, and lots of them, it may be dismissed with the click of a mouse.