The other day we became aware of a property for sale. In another life, we knew the seller who had long since moved away from the market and entrusted a friend of hers to get the property listed.
The friend did what lots of consumers would do...she looked on the internet to find a realtor who would be well suited as a listing agent...that sounds logical, prudent...the "right thing to do." The friend found the listing agents...lots of blogs....lots of what appeared to be "market knowledge"...what she would never find....and of course did not appear anywhere she could see easily....was the track record of the listing agent.
If she could peer into the MLS ....or ask the lister for a printout of sales (likely the lister would say they were "outside of MLS"...yeah right !) she would find out that gross sales for the last several years didn't or barely hit the million mark...which puts the listing agent at below the poverty level. Hoe much time, effort, money can a listing agent put against a listing with this kind of income ?
Smoke and Mirrors aren't just in magic shows....we see them every day...the ability to create them makes it a little more difficult for consumers to discern who the REAL real estate agents are....and who the ones are that hide behind their blogs and imagine their sales.