Is your Mortgage Consultant for Life?

By
Mortgage and Lending with Draper and Kramer NMLS# 189006

I get alot of grief for using a signature line that says "Your Personal Mortgage Consultant for Life" from co-workers and friends.  Admittedly it does seem a little cheesy.  I use this signature line on everything.  I have it on my email signature, my post cards, my business cards, my web site, and my newsletters. 

I can see where it can seem as if I may not be there for life.  But I don't have plans of getting out of the mortgage profession any time soon.  I love my job, I love helping people achieve their dream of home ownership. 

About a week ago, I received a call from a past client.  She was looking for some assistance with her association.  Apparently the board has changed and she did not understand the letter received in regards to the new insurance requirements. After working through it with her, she sent me an email:

 

 

From:  

XXXXXXXXXX, Laura [ldXXXXXXXi@XXXXXXXX.com]

Sent: 

Mon 7/9/2007 10:55 AM

To:  

Kim Murphy

Cc:  

 

Subject:  

RE: liability insurance

 I could not believe it was 5 years ago! And you mean it when you say you are "for Life". That will stay with me, hope your family is well too Kim, take care and enjoy the summer. Thanks for the contacts, Laura

The first call she made was to me.  As a mortgage lender, I do not just provide my clients with a mortgage and send them on their way.  I let each and every client know that after the closing I am available to answer any questions they have.  I get calls about junk mail with ridiculous advertisements for rates at 1%, about HOA's, changing insurance companies, asking to be referred to a service professional, etc.  My job and my relationship with the client does not stop at the closing table. 

Of course there will always be those that call and say, Hi this is so and so, you probably don't remember me.  I can say that I remember about 90% of my past clients.  I form a relationship with them, so that I remember them and they remember me.

Make jokes, laugh if you will, but I am Your Personal Mortgage Consultant for Life!

What tag line do you use?   

Providing Mortgages for Illinois for over 10 years. 

 

Comments (12)

Provadus Home Loans
Provadus Home Loans - Marietta, GA
Technology bringing you home.
Well done.  Your tag line is not forgotten Kim.  You know it is working when you get those kind of calls.  Great story. 
Jul 20, 2007 07:46 AM
John Leach
Opes Advisors Inc. - Eugene, OR
I have used it also...and have also been made fun of! Keep up the good work!
Jul 20, 2007 07:50 AM
Kim Murphy
Draper and Kramer - Lombard, IL
Mortgage Loans in DuPage, Kane, Cook, Lake, Will C

Open Home... Thank you for the encouragement! 

John... Do you still use it?  I wont let it go, cheesy or not, its a keeper!

Jul 20, 2007 07:51 AM
Jacob Morales - Arizona Mortgage Planner
US Bank - Scottsdale, AZ
Kim, I think that is wonderful and that you should be proud of yourself for the kind of success that you are now. I have heard similar things from my friends who had scoffed at me for certain titles or tag lines, but I really pay no mind to that. If your clients feel that way about you then it doesn't really matter what anyone else thinks. Bottom line. Good post :)
Jul 20, 2007 07:52 AM
Kim Murphy
Draper and Kramer - Lombard, IL
Mortgage Loans in DuPage, Kane, Cook, Lake, Will C
Jacob...  You are absolutely right.  I really haven't paid any attention to them, otherwise I wouldn't still use it.  It is nice when a client acknowledges it! 
Jul 20, 2007 08:15 AM
Rick and Lynn Orze
RE/MAX All Pro - Carol Stream, IL
Carol Stream, IL RE/MAX All Pro
Great post and very well stated!! That is what makes you stand out from all the other lenders that we have encountered!! you are OUR Mortgage Consultant for Life!!!!!
Jul 20, 2007 08:55 AM
Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL
You go girl!!  There are so many people who don't take their clients past the closing table...and therefore they too expect you to drop off after awhile.  GOOD FOR YOU for following through and standing out in the crowd!!  People really enjoy "those kind" of surprises in life!!  Keep it up!!
Jul 20, 2007 10:25 AM
Mana Tulberg
805 County Real Estate - Camarillo, CA
Real Estate Agent - Camarillo CA
I am a real estate consultant for life and as people work with me they come to realize that yes, I am their consultant for life.
Jul 20, 2007 11:02 AM
Jack Haydon
Charles Rutenberg Realty - Clearwater Beach, FL
Clearwater Beach Condos - Real Estate Homes for Sale

Kim - love the post and it's so true - you do live it! Congrats on the customers feedback. - You know me, I'd change the title - but you already know that - I just crazy about finding new clients for life too! :-) 

Jul 20, 2007 01:37 PM
Kim Murphy
Draper and Kramer - Lombard, IL
Mortgage Loans in DuPage, Kane, Cook, Lake, Will C

Rick and Lynn... As always thank you for your continued support!

Susie and Mana.... I know both of you are Real Estate Consultants for Life!  I also just noticed that the two of you vacationed together, I am so jealous!  What fun!

Jack... I know you live it too!  Always nice to see you!

 

Jul 20, 2007 02:52 PM
Ray Saenz
Exit Realty Laredo - Laredo, TX
Homes for Sale in Laredo, TX - Texas, Realtor

KIm, that's true, I do the same and I am not a copy cat, but I will keep seeing them or speaking with them, after years :) a good relationship with your clients give them more trust.

what about if you do not live for life? If we die tomorrow? so we will be for life? LOL, just teasing you.

Jul 20, 2007 11:28 PM
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

I had a guy tell me that I was being presumtuous by using that statement.... and that it was up to HIM to decide if I would be his lender for life.

I told him that he was off the hook.... he could go elsewhere next time.

Some people just don't get it.

Jul 21, 2007 05:16 AM