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Open house ads...newspaper or internet?

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Real Estate Agent with Prudential CNY Realty

Ok I have been in real estate for two and ahalf years now.  I have been using as much free marketing as I can.  Using red light/green light.  I have taken on a few new listings this past month and the sellers are asking for newspaper ads.  I have only used newspaper ads a few times in the past and have not seen much traffic from them.  Here in Syracuse, NY our Realtor association has all of the open houses right on their website. They also have billboards all of the city advertises for people to go to their website to search for open houses.  I also advertise my open houses on my personal website, craigslist, trulia, and zillow.  I also use social network sites such as facebook and twitter.  I have learned to use more open house signs and put them on all streets that can lead to the house.  In Syracuse it costs about $80-$100 to put an open house ad in our Sunday newspaper. 

What do you guys use differently to advertise for open houses?  Do you feel it is important to advertise in the newspaper?  Do you find success using newspaper ads?  Please let me know your thoughts.

Also don't forget to go to my website for all of your Syracuse real estate needs.  If you are searching homes for sale in Syracuse click here.

Comments(1)

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Franklin & Brentwood, TN Homes Mike Nastri
Keller Williams Realty - Franklin, TN
It matters to us as much as it matters to you.

The public side of our MLS has an open house feature.  People print a list of the areas that interest them and head out for the day visiting.  The stats I have seen are that less than 2% of buyers find their house in newspaper ads.  I think you are doing all the best and most cost effective things for your clients.   

Mar 01, 2010 03:57 PM