This great quote was, of course penned by Zig Zigler, I read him years ago and loved what he had to say. I think this saying is very profound. Short and to the point. I am sure you have listened to someone either trying to sell you something or convince to join some group, etc. etc.. I could listen and not be moved UNTIL i saw that component-----caring----. Once I saw how much they cared I could become more interested.
I think if you come from a place of caring, of thinking of the other person, of wanting to listen to what they have to say, you, yourself will be heard.
Applying this to our business is of the upmost importance. I believe human beings are hungering for this. Our world has become a self centered me world with less and less caring about our fellow human beings.
So here is to caring and letting them know that you do!