Realtor Niche Blog Example To Learn From

By
Real Estate Agent with Harmon Enterprises

The second I saw Kathy Sperl-Bell's website ActiveAdultsDeaware.com I knew it was a brilliant example of modern agent niche marketing.  The focus of her website is outstanding and speaks so clearly to her consumer.  I critique her site further in my article Realtor Blog Reflects Outstanding Niche Marketing.  What I didn't mention in the post that I think is so relevant, particularly to the Active Rain Realtor crowd, is how effective her site executes on the promise that web 2.0 strategies can help you to attract the type of consumer to you that you WANT to work with.  No doubt about it, her site is attractive to the baby boomer crowd.  The focus of her site is laser sharp.  I think this is important for Realtor bloggers to keep in mind.  Your focus doesn't have to be a lifestyle niche (maybe you are a geographic farmer, for example), but how sharply is your blog focused?  Do you cover a region, a city, or a neighborhood?  What is your best chance of articulating significant expertise?  I'd wager that the answer for most of you is that the smaller your blog focus, the greater the opportunity for you to stand out as an expert...just as Kathy has done with her site.  I've never talked to her, but I'm clear that she knows her stuff, just by looking at her site.  Seems good marketing to me.

Comments (2)

Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Kathy does a great job with her Active Adult blog and she is a wonderful person to boot.  As you point out Niche Marketing or Hyper-Local blogging is the way to go.  Many bloggers think that means geography and don't set themselves apart from the 1000's of other agents blogging about the same neighborhood.  As you say think outside the box when you think "niche" and you might be surprised about the results.

Mar 02, 2010 09:41 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have niche blogged for a couple of years now and it draws not only local people to me but state wide and I have received a couple of call from out of state too.

Mar 02, 2010 11:54 AM