The second I saw Kathy Sperl-Bell's website ActiveAdultsDeaware.com I knew it was a brilliant example of modern agent niche marketing. The focus of her website is outstanding and speaks so clearly to her consumer. I critique her site further in my article Realtor Blog Reflects Outstanding Niche Marketing. What I didn't mention in the post that I think is so relevant, particularly to the Active Rain Realtor crowd, is how effective her site executes on the promise that web 2.0 strategies can help you to attract the type of consumer to you that you WANT to work with. No doubt about it, her site is attractive to the baby boomer crowd. The focus of her site is laser sharp. I think this is important for Realtor bloggers to keep in mind. Your focus doesn't have to be a lifestyle niche (maybe you are a geographic farmer, for example), but how sharply is your blog focused? Do you cover a region, a city, or a neighborhood? What is your best chance of articulating significant expertise? I'd wager that the answer for most of you is that the smaller your blog focus, the greater the opportunity for you to stand out as an expert...just as Kathy has done with her site. I've never talked to her, but I'm clear that she knows her stuff, just by looking at her site. Seems good marketing to me.
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