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Get Connected With Your Past Clients on Facebook

By
Services for Real Estate Pros with ActiveRain

the race was onMy fiance and I have had a little competition going for the last couple of months. Who can get to 1000 Facebook friends the fastest. (It's worth noting that both of us are a DISTANT second to her mother, who is approaching 2300 friends)

I'd very rarely gone out and tried to collect Facebook friends. If someone found me, and they want to 'friend' me, great, I'd certainly let them in to my world. All of the people whom I have personal relationships with, I have long since tracked down if they have a Facebook profile. You know, the people I went to school with, my friends, friends of my friends with whom I've had personal connections........

.......and then Christa started to race past me.

Every time I would look at her profile, she had leaped over me. I get plenty of requests in a given week. Having icons on my posts to connect with me makes it easy for my ActiveRain friends to find me. However, I'm not very good at going into Facebook and checking who is waiting for me to accept their request. So sometimes, those would build up. Watching her pass me up would prompt me to go in and accept requests. I'd track her down.....and a few days later, she'd race past me again.

This has been going on for about the last two months.

Until I found my secret weapon yesterday, and I'd like to share it with you!

How many of you have a database? Do you have past clients email addresses in the database? We have a database of all the past attendees of RainCamp. I hadn't really gotten around to playing with it until a few days ago as we were looking at how to more effectively market RainCamps using Facebook. So, I had all these email addresses of the people that had previously attended RainCamp and I needed a way to connect with them on Facebook.

Eventbrite (the ticket provider we use when people sign up for RainCamp) allows you to export reports to excel or numbers (I'm a MAC user, so it was numbers for me). From there, I created a csv file (comma separated value) using just the column for email addresses. It's really easy and I bet if you have a database, you can figure out how to create a report out of the email address field and get it in csv file format.


From there, I went to Facebook and clicked on my friends icon in the top right and then click the 'find friends' option

Facebook Friends

 

Next you find the 'Upload Contact File' option

Sneaky!

From there it's simple. Hit browse, then browse your computer to find the CSV file you created with your email address. Once you upload that file, Facebook will automatically determine: how many of your email addresses are attached to a facebook profile. It will pull out the ones you are already friends with. Then it will give you a list of everyone left that was in your email list, that you are not currently friends with. There is then a 'select all' option and with one or two more clicks, you can invite all those people to be your friend.

There is one additional step you can also take. If the people on your list are not on Facebook, Facebook will send them an invite from you to join Facebook.

Was this a little bit impersonal for me? Yeah, just a tad for my taste, since it didn't give me a chance to write a note to the group before I invited them. That was alright though, hopefully your past clients or your sphere will know who you are and not ask "why did you friend me again?". I got a few of those when inviting past attendees of RainCamp. What could I expect right? It had been a few months. I should have done it much sooner. Others were really happy I found them. I left a few notes on the walls of the people I have a closer relationship with as they accepted my friend requests and hope to have more interactions with those I didn't get a chance to connect with in a more personal way. Many of the people did remember me and we had a chance to connect. I hope to share lots of good stuff with them in the coming months and years and no doubt will learn a lot about them as well.

So there you go, an easy way to connect with quite a few people at once using your database.........you do have one of those right??? You are friends on Facebook with your past clients, right? What better way to keep up on what's going on in their lives and stay connected?

(and of course, this little trick allowed me to bound over 1000 friends and win the race with Christa........but I'm still pathetically traiing Missy......and, I only offended one guy along the way that didn't find it amusing at all that our 'friendship' came together under the pretense of me racing my Fiance. To you my friend, there never should have been a race had I known about this trick five months ago when we started RainCamp, so I'm sorry :-) )

To all my new Facebook Friends from RainCamp, sorry it took me so long to track you down!!

 

Posted by

Bob Stewart
ActiveRain Ambassador

 

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Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate

Bob,

It's funny but I have been trying to seperate my personal and business Facebook accounts, and people are trying friend me on my personal account.  So, every time I gently move them over to the business one.

Mar 03, 2010 06:11 AM
Peter Di Eduardo
West End Residential - Morristown, NJ

Great Post! Way to increase your sphere of influence!

Mar 03, 2010 07:13 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Here is a little follow up for anyone wondering how you can manage 1000 friends on Facebook.

Getting Organized on Facebook - Setting Up Lists

Mar 03, 2010 07:29 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

I suppose next we should talk about Business versus personal and can you draw a line between the two?

Mar 03, 2010 07:30 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Bob, that is so cool, competition for friends!
Mar 03, 2010 08:03 AM
Keith Sellers
Sellers Real Estate - Kalamazoo, MI
Greater Kalamazoo and Lakeshore

I think I have at least 2 friends so far HAHA!  That was definitely a case of working smarter, not harder. ~ have you overtaken your dear mother yet?  You might want to blog about what her secret is!!! Is it recipes? :) 

Thanks for the tip!

Mar 03, 2010 08:07 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Keith,

She mentioned her secret. She said it's because she's old had more life experiences than I have........so she has a larger pool of folks with which to be friends

Mar 03, 2010 08:13 AM
Robert Hammerstein
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

Bob - this is truly a great idea... I've been making sure my clients who are on FB are my friends as well and updating them with my posts as well as my fan pages... It's a great way to stay connected to the family....

I agree with Sheldon Christa's gonna beat you out... she's cuter, no offense... :-)

Mar 03, 2010 09:30 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Go Christa - you can beat that old man of yours any day!  shhhhh - don't let him even know what hit him :)

Mar 03, 2010 09:43 AM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes

That's a great trick to find past clients and to stay in touch. Thanks for sharing with us Bob now another thing for me to put on my to do list :)

Mar 03, 2010 12:10 PM
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Bob, I love it! Great ideas for mass messaging & posting listings too!

Mar 03, 2010 12:56 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Bob, Missy must really love you to let you get away with calling her old and feebly trying to correct it in public..;-)

Mar 03, 2010 03:12 PM
Michele Cadogan 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -

Great post what a wonderful way to stay connected with past client and build residual business

Mar 04, 2010 01:21 AM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Bob, no I do use the personal site for clients.  I said that in my comment above.  I love having my clients on my personal Facebook as I can keep up with what's new with them and their families. 

I just don't add many people I don't know to the personal pages.  I have some colleagues and some AR members but I find if you add too many people you don't know you have so much stuff to skip over to get to someone you know and want to comment on.

Everything you add to your fan pages get transferred over to your personal pages but not the other way around which I think is good.

Also you don't get any Google juice from your personal page (which you don't want anyway) but you get a lot from the Fan page site which is good for consumers.

Mar 06, 2010 07:31 AM
Maya Thomas, Broker
Tampa, FL
Please see my client recommendations.

SUPER cool!  Thanks so much!!

Mar 08, 2010 05:38 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Important tip, here....thanks for the post!

Mar 11, 2010 03:38 AM
Courtney Cooper
Cooper Jacobs - Seattle, WA
206-850-8841

That is a pretty good idea and congrats on winning the race:)

Mar 13, 2010 02:48 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Bob - I have a couple of former clients in Facebook but after reading this I will indeed add the rest of them! thanks for the tip!

Mar 24, 2010 03:49 AM
"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

WidowMaker...

I've given this much thought in last month. I just can't bring myself to give The Face my email password. I don't trust them yet :)

And I'm not collecting people. I'm on The Face because I can pick and choose who friends me. I want it small and personal. My Face is for Fun, much like My Crap-A-Rama :)

TLW...ROAR!

Mar 24, 2010 11:25 PM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Billie,

Facebook gives you 100% control if you know what you are doing. Their privacy controls are very strong. Once you get people set up in lists, you can control who sees what very precisely.

I can see where you are coming from.......but you don't actively sell real estate anymore. More people to go Facebook every day than any other website. It's now number 1. If you are an active, selling agent and you aren't trying to figure out how to utilize 'the book' for your business, I think you are missing out.

Mar 25, 2010 02:51 AM