I recently came across a guide written by Thomas Smith, a successful London businessman. He wrote these advertising points in 1885 in his book, "Guide to Successful Advertising." It's really incredible how his observations transcend time ... they still hold true TODAY!
Take a look at what Thomas Smith has to say ...
The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, he turns up his nose at it.
The seventh time, he reads it through and says, "Oh brother!"
The eighth time, he says, "Here's that confounded thing again!"
The ninth time, he wonders if it amounts to anything.
The tenth time, he will ask his neighbor if he has tried it.
The eleventh time, he wonders how the advertiser makes it pay.
The twelfth time, he thinks it must be a good thing.
The thirteenth time, he thinks it might be worth something.
The fourteenth time, he remembers that he wanted such a thing for a long time.
The fifteenth time, he is tantalized because he cannot afford to buy it.
The sixteenth time, he thinks he will buy it someday.
The seventeenth time, he makes a memorandum of it.
The eighteenth time, he swears at his poverty.
The nineteenth time, he counts his money carefully.
The twentieth time he sees the ad, he buys the article or instructs his wife to do so.
If you think this idea is outdated, think again. The idea that FREQUENCY is essential to your marketing success is still relevant - even though this book was written 125 years ago!
It really is a POWERFUL message. Although neither George nor I ever read his book (only because we didn't know it existed), we always followed these principles ... we kept our name in front of our prospects on a regular and frequent basis. We made sure our farm areas as well as our client/prospect list heard from us every single week. And it paid off - big time.
What has changed from 1885 is the MEDIA you use. In this market you may not have the funds to market yourself using radio, TV, large newspaper ads, etc. in order to get your message in front of someone 20 times. Instead, learn how to use the Internet to reach your target market and get their permission to contact them - FREQUENTLY.
So, if you need fresh content to send to your direct mail and/or email lists - and not have to do a ton of work - check out our "Super Articles For Real Estate Professionals." It's a downloadable file along with awesome bonuses. Save 50% off the regular price with our Introductory Special - but it's not going to be around forever. The 50% discount is going to go away in a few days. All the articles are in Word - QUICK and EASY to add your own personal information. The best part is YOU don't have to wrack your brain trying to figure out WHAT to write about. Grab your package 24/7 at ...
Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate
P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com
Comments (18)Subscribe to CommentsComment