Realtor Dale Chumbley started his Facebook Fan Page on February 17th, 2010. Today is March 4, 2010. That means in 16 days, Dale has managed to attract 7,060 fans (as of this moment) to his Facebook fan page. Amazing! And the growth does not seem to be slowing. I wrote a post on his strategy this week and at the time, he was just at 6,000 fans. In the time it took to write the post and get it up (3 days) he had added another 1,000 fans. Clearly he is doing something right. I think Dale has perfectly executed many of the elements of social media marketing. First, he is providing content of value to his audience (it has to start there). Then, he is not selling himself. Instead, he is positioning (and branding) himself as a local area expert - a very good thing for a Realtor to be perceived as. Third, he gives his audience a way to learn more about it if they are interested in what he is providing. And he puts all this together on a platform that has 400M+ active users. So smart! I give a detailed analysis of what I think Dale has done right over here at Agent Applause. Check it out and let me know what you think of Dale's strategy.
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