Realtor Facebook Fan Page Strategy Attracted 7,000 Fans in 16 Days

By
Real Estate Agent with Harmon Enterprises

Realtor Dale Chumbley started his Facebook Fan Page on February 17th, 2010.  Today is March 4, 2010.  That means in 16 days, Dale has managed to attract 7,060 fans (as of this moment) to his Facebook fan page.  Amazing!  And the growth does not seem to be slowing.  I wrote a post on his strategy this week and at the time, he was just at 6,000 fans.  In the time it took to write the post and get it up (3 days) he had added another 1,000 fans.  Clearly he is doing something right.  I think Dale has perfectly executed many of the elements of social media marketing.  First, he is providing content of value to his audience (it has to start there).  Then, he is not selling himself.  Instead, he is positioning (and branding) himself as a local area expert - a very good thing for a Realtor to be perceived as.  Third, he gives his audience a way to learn more about it if they are interested in what he is providing.  And he puts all this together on a platform that has 400M+ active users.  So smart!  I give a detailed analysis of what I think Dale has done right over here at Agent Applause.  Check it out and let me know what you think of Dale's strategy.

Comments (9)

Bill Somerset
Re/Max Realty Group - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent

Sounds like someone knows what they are doing.   I have yet to start a fan page or business page, I'm still currently using my personal page.

Mar 04, 2010 01:45 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Stacey, that was a very interesting read. Active Rain agent, Bob Haywood, is another example of a person who "gets it." Check out his page, OwassoOklahoma.

I'm going to use Bob's, and now Dale's, Page as a model of what I should be doing on mine, Peninsula Living

Thanks for your post.

Mar 04, 2010 02:14 AM
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Stacey,

Great Post.  So what is he doing that the rest of us are not.

I would like to know.

Thanks for sharing,

Matt Naumann

Mar 04, 2010 02:46 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

So he has 7,000 fans, but is there any way to tell if any of them are ever going to be interested in RE in his area?

Mar 04, 2010 04:24 AM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Lottie -  Thanks for the links,,,very good example.  Love seeing good examples.

Matthew & Leslie - Thanks for your comment.  In the original post I did on this here, I go into detail about what he is doing differently than most and show that indeed he is hitting a very local crowd.  Which, as a Realtor, is a great group to develop relationships with.  Of course he probably has a group watching his blog that aren't ever going to buy or sell property, BUT, he is branding himself as a knowledgeable community resource to thousands of people who have opted in to receive information about that market.  Seems like an outstanding strategy to me.

Mar 04, 2010 10:26 AM
Eric Hempler
Apple Valley, MN

He's not the only one. If you do a search on Facebook and type in "365 things to do in" you'll find some more. I found one in Texas with over 70,000 fans. Will they get business? sure, why not.

Mar 04, 2010 01:15 PM
Eric Hempler
Apple Valley, MN

I went ahead and started my own as well. I spent $100 for advertising on page impressions and had about 140 fans from that and have already started getting comments on my wall. I think any facebook page is something for the long term, much like a blog. You need to fead it every day for it to pay off down the road.

Mar 06, 2010 12:20 AM
Charles Gardner-Realtor/Investor
ZIP Realty, Inc-Houston District - Humble, TX

Great info and for me very timely since I'm trying to join the 21st century in real estate marketing and social media.  Thanks

Charles

Mar 06, 2010 02:45 AM
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Those are impressive numbers.  I just started my fan page.  I'm going to check out what Dale is doing.

Mar 14, 2010 01:12 PM