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When the Price Isn't "Right".....There will be no "Let's Make a Deal" !

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

   We have very few price reductions on our listings. Some agents believe in taking expired listings at the same price at which they expired.  While price may not be the only reason....it often is a large part of the reason. That was another blog...we don't believe in setting sellers up to fail...in wasting their initial grand entrance on the market at a price that won't pass appraisal to appease a seller...for the moment, until the ink is dry on the listing contract.

    Talking with someone in the management of a broker the other day, he confided that he spends some part of every day on the phone with sellers  who do the "Your agent wasn't fair" chant while they complain that the agent wouldn't list for the price they "knew was right." price is right

   No  ethical agent would wish a home to sell for less....No ethical agent would price a home for more...The first days on market are golden...it can be exciting, it can be a POP of PROMOTION,. something new in the neighborhood, an opportunity for a family to move on and one to move in....

   Sellers..If an agent gave you a price you were not expecting....look at how the price was determined.

  • Are the homes that sold comparable to yours ?
  • Was the sale recent and in the same area or one that is like yours ?
  • Is the agent experienced and successful ? 
  • How many price reductions does that agent gave a higher price average ?  (Ask for verification)
  • What is the Agent's list to sale ratio ?
  • If the list price is 30% what the home sold for...you have an agent who bought your listing...not likely a buyer who will buy your house.
  • Can the agent furnish you with references for past clients and customers ?
  • Why would an agent want to make less money selling your home at a lower price?let's make a deal
     

    Sometimes we hear sellers who have taken great care of their homes and see the comps at less than they wished they could get say.."BUT....that was a short sale, that was a foreclosure, those Sellers HAD to sell"...the reason is not important for selling...that number that it sold for IS....and that is the comparable that an appraiser will use for the buyer of the home.

       Without an appraisal that agrees with the price that the buyer agreed to pay...the Seller is looking for buyer who wants to pay cash and does not want an appraisal.  We don't know any buyers like that...regardless of the price of the house...and no matter what market you are in...chances are..there is no such person.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Ethical is the operative word here!

Mar 04, 2010 10:29 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Right Laura...wish we could always agree that the seller was right....reality is that because we ARE working for the seller, we research a price that will sell...!  Have a great weekend !

Mar 04, 2010 10:33 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Sally and David, sellers in most cases always think their house is worth more than the next door neighbors. In reality it is always better to lead the market in pricing than it is to chase the market when selling. Thanks and have a good weekend.

Mar 04, 2010 11:58 PM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

What's sadder is that some sellers will stay with the same agent for a year convinced it is just the market. The property expires, another agent comes along lists the property at a realistic price and it sells. The sadness is in the cost of holding that property by the sellers may be what the price reduction was and the time was just wasted.

Mar 05, 2010 12:55 AM
Anonymous
Brett Boettge

What I hear more often than not is, "If you just market the property better we will get the price I want?" Well here is the deal, I could have dancing bears juggling outside your home, a free seafood buffet in your driveway and plaster your home in every magazine, billboard and bathroom wall in Waukesha county.....all that would accomplish is inform more people that your home is overpriced. Great blog!

Mar 05, 2010 09:59 AM
#5
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Wise advise Michael...Youbet Tom...holding costs are that...expensive ! Thanks Brett...let me know what time you are serving the buffet...we'll be right over !

Mar 05, 2010 10:34 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

When I'm perusing the MLS, I'll often find a home that is listed for $100,000 more than the short sale next door and the foreclosure across the street. The Seller also owns it free and clear. I guess they figure that they deserve the extra money since those people next door and across the street obviously didn't know what they were doing.

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Mar 13, 2010 05:11 AM