How to Sell Your Parents Home in 7 Days!

Real Estate Agent with Dove Realty Inc.

My clients were recently faced with the challenge of placing their parents in an assisted living facility and selling their home.  This is how we did it, step by step, in seven days. (From the time we listed it!)

1.     This is the most important part.  They moved their folks into the assisted living facility before they even talked about selling the house.  Having your house on the market is stressful for anyone, but there is nothing more distressing for elderly sellers than having strangers tromp through their house day in and day out.

2.     We set a budget of $15,000 for improvements that would give the best return.  This included: paint, refinishing hardwood floors, new sink and counter tops in the kitchen, some new lighting fixtures, a ton of yard work and a new (tear off) roof.

3.     After the work was done, I brought in furniture, artwork,and accessories and then staged the living daylights out of it!

4.     Instead of using my traditional real estate sign, I had a custom sign made that mimicked my flyer.  On Sunday afternoon, I had over 200 people come through my open house.  By Sunday night, we had a full price offer and we closed in 30 days.


Before                                                         After


The funky Euro style laminate cabinetry which had been sponge painted was transformed by painting out the entire cabinet with Latte by Restoration Hardware.


The biggest improvement here was painting out the fireplace. Lightening up the drab green wall color paint helped to wake up the entire room.


Again, paint was the hero for this little bathroom.


If you'd like to sell your parent's home in seven days, give me a call! 

The Better it Looks...The Better it Sells!








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The Villages Florida Real Estate
RE/MAX Premier Realty - The Villages, FL
Living and Loving Florida!

Nice post. Good job! Two hundred people for an open house.........holy moly!

Mar 05, 2010 01:20 PM #5
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Great before and after pictures, and I completely agree about getting the parents out first to get the emotion out of the transaction.

Mar 05, 2010 01:20 PM #6
Regran Leedy
Stouffer Realty - Akron, OH
Real Estate Agent In Bath, Ohio

Terrefic pictures. What a difference a little paint and imagination can do to a house. 200 people is unheard of around our area. Good for you.

Mar 05, 2010 01:28 PM #7
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Susan -- what a great story, and as always, beautifully staged.  Congrats on a successful project once again!

Mar 05, 2010 01:51 PM #8
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Shucks Susan, you should do a youtube video or something detailing how you did it. Maybe you could sell it to a TV station.

Mar 05, 2010 02:27 PM #9
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Susan....looks like a completly different home!!  GREAT job!  And I totally agree that is was VERY smart to have the home vacant.  Easier on everyone....especially the parents!!

Mar 05, 2010 03:35 PM #10
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

WOW Susan what a difference you made. Smart, savvy realtors like you WANTED!!!

Mar 05, 2010 03:52 PM #11
rajesh kumar - Bristol, VA

nice job now your house look so beautiful.

Mar 05, 2010 07:14 PM #12
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Wow!  What a great transformation!  200 people at an open house sounds like your market is hot.  I love what the furniture and accessories that you added.  You made a tired house look young and modern.  I would love to see a picture of the sign.

Mar 05, 2010 08:21 PM #13
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Great job in the staging and great way to write the blog

Mar 05, 2010 11:48 PM #14
Cynthia Bartch
Granville, OH

Now Susan this advertisement about staging in your blog is priceless because those photos scream updated, fresh, cheery and turnkey ready!

Fabulous work as usual!

Mar 06, 2010 12:59 AM #15
Cathy Lee
CL Design Services Home Staging - Danville, CA

Stunning Susan , as always!! The kitchen looks incredible-did you change the floor? Love the red armless chairs with the green walls-perfect!

Mar 06, 2010 02:32 AM #16
Liz Gallagher
LG Home Harmony - Home Stagers & Organizers - Montreal, QC
Montreal Quebec RESA member

Lovely, Congratulations on a quick sale.

Mar 06, 2010 02:55 PM #17
Gail Sterback
Coldwell Banker Select Professionals, Lancaster PA - Mountville, PA
LancasterRelocation Specialist

Wow - what a great update job.  Only problem I see is the $15,000 budget.  Great when it works - your job is the proof!

Mar 06, 2010 11:42 PM #18
Kathy Nielsen - Marietta, GA
Atlanta Georgia Home Stager

The transformation is HUGE!  You can sure tell you staged the dickens out of this one.  In all seriousness, the dollars spent was well worth every penny.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.


Mar 07, 2010 09:18 AM #19
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager


Like you said: The Better it Looks...The Better it Sells!!!  It went from night to day...clean, bright and beautiful.  Once again you Topped the Mark.  Great success with the open house...Congratulations!!!

Mar 08, 2010 03:39 PM #20
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Jerri and Joe: Thanks for visiting my blog.

Liz: I've always been a little rebellious.

Regran, John, Linda, Wanda and Jennifer: I think having a custom sign that featured the interior drew people in because the the house was fairly modest looking from the exterior and it was partially hidden behind a big hedge. This is by far the busiest open house I've had in years.

Kathy and Donna: Having the parents move 1st makes all the difference in the world, both their piece of mind and your marketing plan.

Mar 08, 2010 05:44 PM #21
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Thanks to everyone for your kind comments and for those of you who asked about the Flyer/Sign here's a picture of one I did for another house.

Mar 11, 2010 06:22 PM #22
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

That sign is awesome!  What a fabulous idea!  I can see now why the open house was so busy. 

Mar 14, 2010 08:39 AM #23
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada - Victoria, BC
Royal LePage Coast Capital Realty

Great sign Susan! I've never seen that done before, but what a good idea! And a big difference after the paint job in the house you had listed.

Cheers from your neighbour in Victoria, BC

Oct 10, 2010 08:30 AM #24
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Susan Peters

The Better it Looks the Better it Sells
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