When I obtained my notary commission close to four years ago, I diligently followed the advice of my mentors and advisors. I bought a computer with a fancy, new laser printer, notary supplies and a cellphone with lots of minutes to burn. I signed up with a 100 signing companies and I joined several popular notary web boards such as NotaryRotary, GoMobileNotary and Notary Depot. Soon my phone was constantly ringing and I was making money - yahoo! Eventually, the mortgage industry hit a slump, and my phone was not ringing as often.
I thought to myself - what should I do? Perhaps, I should return to the part-time work industry. I thought - no, I don't want to go there. Then suddenly it dawned on me - I need to go back to the basics. And, go back to the basics is what I did. I created a new website, and new business cards. I signed up with a 100 new companies that included title companies. I called former clients to make sure I was still in their database. Low and behold - the phone is ringing again.
Now, I realize that part of the reason my phone quit ringing as often was due to my own complacency. So, what I've learned is to stick with the basics and don't stop marketing yourself. In turn, my advice to my audience is - Market, Market, and Market.
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