1st Quarter 2010 Reality Check

Education & Training with MarQeteer

The first quarter of 2010 is coming rapidly to a close.  Hard to believe we're in March already, isn't it?

Take some time to put your year into perspective by asking yourself these 5 basic questions I refer to as "Reality Check":

1.  How long have I been in real estate?

2.  How many people do I have in my database?

3.  How many transactions have you closed in the past 90 days?

4.  How many transactions do you reasonably expect in the next 90 days?

5.  Are you happy with these numbers?

This is root basic stuff, to be sure, but it's important to keep an eye on the basics to keep yourself on track to meet your personal goals and needs.

If you've been in real estate for 6 months or more, you should have at least 1,000 people in your overall database...and that's just a start.  The individual has more power to manage a larger database than ever before, and the key to building for your future is to use the many resources we have in this computer age to allow you to do this.  Many experienced agents are struggling like never before...and if I were a gambling man I would bet that most of them have not taken this to heart.

You as the independent business person are creating your own marketing microcosm, and we are seeing more and more people in all different sales arenas embracing these new capabilities and successfully managing their pipelines.

Questions 3 & 4 are vital because they encompass a half-year of your income.  Many agents I talk to can't answer number 4 with any certainty unless the number is zero.  Admittedly, there is a lot of uncertainty with deals until the final signature is on paper, but if you're managing your database properly you can answer that question and continuously plan ahead.  I'm admittedly a bit of a geek and I wave the flag of email drip campaigns...when they're used properly.  I am in no way encouraging blind spamming (which is a joke and just ticks people off anyway), but I am encouraging proper and respectful use of email drips simply because I see them work everyday in cultivating good relationships:)

Question 5...you already know the answer.

Take some time every month or at least every 90 days to asess your performance with these questions and I believe you will find they help you stay focused on what you need to do daily, weekly and monthly to reach your business goals.

For more information, strategies and alleged witicisms, visit me at www.marqeteer.com.





Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. David Lewis 03/08/2010 02:36 AM
  2. Wayne Smith 03/08/2010 02:59 AM
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Michael J. O'Connor
Diamond Ridge Realty - Corona, CA
Eastvale - 951-847-4883

Do you have any recommendations for the 'database' that an agent should use to manage these 1000+ contacts?  I'm in process of reassessing my approach to managing the mountain of data and would love to know how you handle your connections.  Perhaps you can post a blog for that topic?

Mar 08, 2010 02:54 AM #1
Wayne Smith
Corona del Mar Properties - Corona del Mar, CA

Great post thanks for sharing.


Michael, I recommend ACT for your database. It is pretty simple to use.

Mar 08, 2010 02:56 AM #2
Mark Boyd
MarQeteer - Lancaster, PA

Michael and Wayne thank you so much for your comments.  Michael, I've heard good things about ACT, though I've not personally used it.  I've tried out Top Producer, Market Leader, Agent Office and a few others, and I personally found Sharper Agent to be the most user friendly:)

Mar 08, 2010 03:27 AM #3
Michael J. O'Connor
Diamond Ridge Realty - Corona, CA
Eastvale - 951-847-4883

Thanks for the feedback on your databases.  I'm going to look carefully at Outlook, Top Producer and Sharper Agent to see how it looks like they stack up.  I've heard great things about Top Producer but I've also heard they make it difficult to migrate off. 

Mar 12, 2010 09:27 AM #4
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