How To Fail In Real Estate & Take Your Clients Down With You.....

Here are 10 ways you can find yourself out of business within 12 months. There are many others, but these are on my mind as of today, Sunday.

 

1. Use your commission as a tool to get more clients. When you buy your clients you send the message that you may not be as valuable as the competitors. This "reaching" tactic demonstrates you very likely have less $ to grow your business for both you and your clients. After you pay for costs of doing business & taxes you'll find yourself with very little revenue to build your future on.

 

2. Ignore social media, online prospecting, technology, extra education & making virtual "buddies." Every one of these ingredients are how today's real "Top Producers" are making a living and putting food on the table. A good mix of traditional methods swirled with today's practices create the best opportunity for Realtor success.

 

3. Real Estate is not a job, it's a career and 7 day a week dedication. If you choose not to work on the weekends, so be it. That's your choice. Your sellers however, are getting the shaft if you ignore calls, delay the presentation of offers, or brush off emails until Monday. We all deserve time off, but your sellers DEMAND 7 day a week attention. Even if it's a quick phone call or follow-up about an offer.

 

4. The yes man rarely makes a decent income in this business. Buyers & Sellers don't hire you to agree with all that they say. If that was the case, they wouldn't need representation. If you don't have a backbone or lack confidence then you'll find yourself frustrated, pissed off and broke. You'll more likely blame the economy, market conditions or you bad back for your lack of income.

 

5. Take advice from failures, low producers and burned out Realtors. This is sorta like getting advice from divorced people on how to have a "happy marriage." If they practiced what they preached, they'd still be married.

 

6. Fall in love with yourself. Buyer's & potential sellers have very little interest IF ANY about your face & how many different ways you can plaster it on magazines, billboards, grocery carts and even fliers. Consumers want information, substance, depth & somebody that has more than a pretty face or creative pose.

 

7. Avoid hanging around people who do nothing but "talk about real estate." Instead circle yourself with people that actually help consumers buy & sell homes. Everybody and their brother wants to be a coach, Team Leader, Power Be Like Me Guy or something else that has NOTHING to do with the grind of what we do everyday.

 

8. Over obsess with social media and you'll find yourself at the top of all GOOGLE search engines with no listings and not a single worthy buyer. You'll do this because you became too involved with Twitter, Facebook and even Active Rain.

 

9. Know when to say when. Nothing screams "rookie" more than the agent who doesn't know when to keep his or her mouth shut. The consumer might just assume you know what you're doing until you "talk" them into thinking something else. Ask your broker, mentor, buddy or ANYONE before you show your entire ASS to your most important asset, your clients.

 

10. You never know it all. If you don't practice humbly, the business will force it upon you. Fly beneath the radar and respect the process at all times. Treat every transaction as genuine as possible.

 

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Greg Nino is Licensed Real Estate agent & Team Leader for GT & Associates. We proudly serve all of Harris, Montgomery, Brazoria & FT. Bend County. Our expertise & professional services are available 7 days a week.

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