Blogging is NOT the future of real estate; it is the NOW. Before someone thinks that I mean that blogging is the only thing that you should focus on, that is far from the truth. With that said, if you are not blogging, then you are missing out on the success that millions are enjoying. Is it hard work? Well, yes. Anything that brings proven results requires us to work at it. If it did not require work, we could charge $150 a month for our online real estate network as opposed to the $150 a year and people would still flock to us.
Since I started blogging in 2007, I noticed that I was able to reach more potential consumers than I could through normal means. Print adds were not working, not to mention how expensive they were. Leads just seemed to never pan out when we bought them. However, all that seemed to change when I started growing as a blogger. The reason was not that I became a great blogger; rather I was able to put my message in front of a larger audience at one time.
Blogging can change the way that you communicate with your potential consumers. Having the ability to reach more than 350,000,000 people with the click of one button has to be appealing to even the skeptic. There is no print add out there that could deliver a tenth of that number that I am aware of. Think of it this way. Major companies are setting up social media departments just for this very purpose. If it works for them, then it can work for you.
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