How a graduate used Facebook to generate $13,000

By
Education & Training with Creator, Good Selling Formula™ TX #441051

My graduate Kelly Schipper (a great referral source for you in Fort Worth, TX) left a comment to this post and I love what she wrote.  I've highlighted the parts I was particularly impressed with.  Love you Kelly - thanks for the comment and great job!

Hey friend,

Popped in tonight to check for new wisdom for myself but when I came to this post I'd like to comment since what I could say may help someone else out.

 I had set some pretty high goals for myself last year and knew I needed to do something different to meet new people in order to build my business. Having lunch and happy hours with a bunch of Realtors can be good for masterminding, but none of them were going to be buying a house from me any time soon!  

Facebook has been the most fun form of FREE marketing there is and you can do it at home while in your pajamas! If I'm on an hour a day, I consider it lead generating- even if just "liking" or commenting on a status update (with no mention of Real Estate at all). I have had AWESOME success! Last year new business generated from Facebook totaled 13K in GCI! Today, over $1.2 million of my listing inventory is from Facebook. I'm currently working with two buyers (combined pre-approved for 750K+) who are also recent reconnection's, PLUS have recruited 2 new agents from there! Most of the business is coming from High School classmates I haven't seen since 1987, except maybe at a few class reunions. These are people I NEVER, EVER thought to put in my database! My magic formula to status updates has been to not talk-shop too much (otherwise you'll be considered as SPAM) so I try to keep it 50/50, but most importantly I've been sincere in building relationships. I don't hide behind the social media, I've used it as a way to actually BE social!  I've orchestrated or accepted invitations for mini get-togethers, happy hours, & events plus threw a HUGE 80's "Come As You Were" Halloween Costume Party instead of taking a vacation- which was partially strategic to build my business. After all, I DO know that most people pick an agent they LIKE! 

With permission from my clients; I post new listings, announce price reductions, congratulate on closings, and tag them in any pictures holding keys, or signing paperwork. I also add real estate related links to information of value from time-to-time.  My motive is to earn credibility plus drive traffic to my website. The Virtual Tour Hits generated from Facebook are AMAZING!

Since people log-on at sporadic times, I can't control if they are getting a heavy dose of Real Estate from me or not but my formula seems to be working. However, since I value your opinion you have my permission to slap my hand if anything I post ever makes you cringe! 

 Oh, and PS: I don't SMS or RSS your (or anyones) feeds. I fear it would get me too distracted from other things I should be doing. SO, I obviously missed your referral posts or YOU KNOW I would've jumpped all over that if in my market!

 Signature

Haha!  I know Kelly, I know.  Thanks for sharing - wonderful work.

Comments (8)

Steve and Eleanor Thorne
Equity Resources, NMLS 60596 - Clayton, NC
Mortgage Loan Johnston County

This is Sooo true!  My best referral sources use their FB connections to generate friends, interaction, and BUSINESS!

Mar 10, 2010 05:09 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jason, this is a fantastic testimonial to how Facebook can be so relevant for our business.

Mar 10, 2010 05:11 AM
April Stephens
RE/MAX One Realty - Clayton, NC
Broker/Realtor - Johnston & Wake County

I could not agree more! FB has been vital to my business!

Mar 10, 2010 05:33 AM
Felix Hung
eXp Realty - Irvine, CA
#FelixtheCoach

Great article, I am going to forward this to everyone in my office, "with your permission." That is one of the largest things people miss when soliciting/marketing/advertising on social media is asking permission. Because if you don't you're just seen as a spammer and it is SOLICITING. Thanks Jason. I learned some good tips and will pass along the great advice.

Mar 10, 2010 06:11 PM
Jasen Edwards
Creator, Good Selling Formula™ - Santa Barbara, CA

Please share with anyone you can Felix!  Have fun with it and thanks for reading! 

Mar 11, 2010 02:06 AM
Julie Escobar
Tampa, FL
President, Darryl Davis Seminars

Great post Jason -- and a great reminder to use social media to propel relationship building, open new doors and as is the case  of your student -- re-open old doors!  Thanks!

Mar 15, 2010 09:05 PM
Jasen Edwards
Creator, Good Selling Formula™ - Santa Barbara, CA

Glad you liked it Julie, thanks!  Great profile pic by the way!

Mar 16, 2010 04:07 AM
Gretchen Karr
Berkshire Hathaway Homesale Realty - Lancaster, PA
Realtor

Jason, This is a fantastic testimonial to the power of Facebook to increase your data base and reconnect with a past sphere of influence.  Kudos to Kelly for pursuing it and maximizing Facebook which equated to dollars in her pocket.  Great post.

Aug 05, 2010 04:38 AM