Want to stay in touch with clients, but the cat's got your tongue?

By
Education & Training with Road to Wealth, Inc.
Our Cat Boomer Do you want to stay in touch with your clients but the cat's got your tongue - and you're agonizing over what to write? We have the solution for you...

It's time to get "back to the basics" in your real estate business! One of those basics is to go after every lead you can ... by INCREASING your mailings.

Your mailings have just ONE PURPOSE: To keep your name, face, and phone number in front of potential clients. It doesn't matter WHAT you mail as long as you keep on mailing and mailing. Your letters don't have to be Pulitzer Prizes winners, as long as people become familiar with you and know how to find you!

When George and I started our real estate agent career, we had just moved across the country from New Jersey to Las Vegas - the only person we knew was the Realtor who sold us our home. So, we had to sit down and figure out HOW we were going to establish ourselves in the business.

Since we didn't like cold-calling or knocking on doors, our method of choice was DIRECT MAIL! Did it pay for us? It sure did - BIG TIME ... many times George was the office LEADER in listings and TOTAL business, as well as Most Listings award in the MLS - to be number 1 out of 10,000 agents - not bad.

Again, what did we do? We mailed, mailed, and mailed even more ... to homeowners, FSBOs, tenants, and buyers. We created large farm areas - where George became the "king" of the subdivision.

You see, by mailing at certain intervals - with consistentcy and with tenacity - you are putting YOU, YOUR Name, YOUR Company, and YOUR information into your prospects' subconscious minds so they know where to reach you when the time comes to list or buy.

This just reinforces a previous blog "Timeless Principles of Successful Advertising." Once our mailing list became accustomed to our mail and, more importantly, WHEN to expect it, the more business we did. So, even though those principles were written in 1885, they still hold true today ... "The more things change, the more they remain the same."

Yes, business is definitely tougher than it was a few years ago, but homes are still selling. There are ALWAYS buyers who must/want to buy ... and sellers who MUST sell (for all kinds of reasons).

Your job is to get the listings that WILL sell and find buyers who WILL buy. How? Simple. Keep your name, face, and contact info in front of ALL the potential clients you can. That's a must.

"197 Letters" manual and CD makes it quick and simple for you ... there are over 200 letters all done in Word so you can insert your contact information, enter your logo, picture - whatever you want. Then start hitting buyers, sellers, expireds, FSBOs, out of state/vacant owners, and much more.

The best part is you can SAVE 25% - for Active Rainers ONLY - an EXTRA discount! All you have to do is use the coupon code below and the shopping cart will give you the discount. So, don't wait until the coupon expires ...

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Coupon Code: 197LETTERS
Coupon Expires Monday, March 15th 11:59 PM
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Get your copy of the 197 Letters Manual and CD TODAY by going to ...

197 Letters Package

By the way, the cat in the picture is Boomer Paukert ... the BEST cat EVER. He has been an unbelieveable comfort since George passed away. He keeps me company all the time - wherever I am, he is. He really is my best little buddy. (He loves that box - and goes in there when he needs a "time out.")

Arlene Paukert
"Mrs. Real Estate"

Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate


P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com



Comments (5)

Gwen Fowler-864-638-3599 SC * Mountain* Lake*Home
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Direct mail used to work for me, I was called the "pen pal".  With the costs of mailing going up, I moved away and into emails.  Did not get the same respose so now I am doing a 180 and going back to little notes and letters.  Direct mail seems to do better for me than newspaper ads, magazine ads or even the bill board in front of the office.

We also have an office cat " O.C."  she is the queen of the office and will let you know when you walk in. My office is a happier spot with her there.

Mar 11, 2010 11:47 PM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

There is  nothing like a handwritten note to clients - just time consuming but with a plan you can do it!

Mar 12, 2010 12:05 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

One of the things I loved about George was when ever someone told him he couldn't he did! This was one of those things that people told him would never work, his letters worked and worked great. Partially because of good writing, but it had a lot to do with consistency.

Mar 12, 2010 02:23 AM
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ
CRS, GRI, SFR

Great reminder George!!  Top of the mind awareness with your customer base is the key to staying consistent in this business!

Mar 12, 2010 02:30 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Arlene, this is right up my alley. I'd rather send the letters than cold call anyday. but you're right - there must be consistency in doing it. I've gotta see about your letters. It sounds promising, if they are available for the right price, LOL.

Mar 12, 2010 12:01 PM