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The Listing Agent Interview

By
Real Estate Agent with Florida Homes Realty and Mortgage

I was reading, and answering, some questions about homes in St. Augustine on Trulia.com.  I came across a blog by a seller regarding the selection of a Listing Agent.  He suggested that home sellers discover the answer to some pretty basic quesions about the Agent and their business.

Here are some of the questions:

 · How many homes, of my type, have you sold? (recently, 6 mos, 1 year, 5 years)

· What is your list / sale ratio?

· What is your average "days on market"

· What is your marketing plan for my home? (get it in writing)

· Does it include internet (where?), do you offer multiple photos, virtual tours, color brochures.

· Do you do open houses (why / why not / how often?)

· What is your price recommendation (why / how did you arrive at that / do you have  comps to back that up?... do you have a "quick sale" price, and a normal sale price")

· What is your plan if I'm not under contract in 30 days / 60 days / 90 days ...etc....

· Why should I hire you? What do you bring to the table that's different than the myriad of other  agents out there who want my listing.

· Will you offer a reduced commission (why / why not?)

· Are you a full-time agent?

· What do you think of Agent A and Agent B (the two other agents you're interviewing)

· Are you planning any upcoming vacations or are you going to be unavailable, and who is your back-up when you're gone?

· What weekly communication can I expect from you?
  

·  Is there anything I haven't asked you, that you think I should have?

These are GREAT questions and sure have given me pause to consider adding the answers to my listing presentation.

Posted by

Marjorie Taylor, Broker Associate

Marjorie Taylor, is a licensed Real Estate Broker Associate with Florida Homes Realty and Mortgage.  Representing the North East Florida area. A community leader, active in the St. Augustine Regional Council, Taylor is past Director and Technology Committee Chairman of the St. Augustine St. Johns County Board of REALTORS.  A Certified Home Stager, she is professionally educated and trained, having earned the designations of CDPE, CRS, CSP, e-PRO, GREEN, GRI, TRC.

Marjorie is passionate about St. Augustine and the needs of her clients. Past recipient of the Entrepreneur of the Year - Women’s Council of REALTORS St. Augustine Regional.

904-591-9121
AgentMTaylor@gmail.com
MyFHRM.com

MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

thank you for a great outline to be added to our estimate of market value! mbm

Mar 14, 2010 02:51 PM
Kevin Dunlap
Trident Investments Group - Las Vegas, NV

Great post and great questions.  I know there are many Realtors out there that tend to stick to one side of the deal, professional listing or selling agents.  A professional listing agent does need to stay on top of what the market will support and how well he/she does marketing.

Mar 14, 2010 03:03 PM
Marjorie Taylor
Florida Homes Realty and Mortgage - Saint Augustine, FL
New Homes in St. Augustine Florida

I love the idea of doing a CMA of our sales ability.  Makes perfect sense!

Mar 15, 2010 03:01 PM