Allegiant Air, the mainland budget airline, has announced it will fly to Hawaii. It will use Boeing 757-200s with routes from the western US, and will phase in the flights starting in the 4th quarter, 2010 through the first half of 2012.
As reported by Honolulu Advertiser, "Allegiant, a subsidiary of Las Vegas-based Allegiant Travel Co., has been successful with its strategy of offering low fares for people in small cities to visit vacation destinations in Florida, California and the Southwest. Allegiant has posted 28 straight quarters of profits at a time when many airlines have struggled with declining demand and high fuel prices."
"Hawai'i is the most prominent U.S. leisure destination currently unserved by Allegiant, and our small city customers have been requesting this service," said Maurice Gallagher, chairman and chief executive officer. Serving smaller cities like Bellngham, WA, Eugene, OR, Stockton, CA, and Monterey, CA, the airline draws from a different customer base than the major airlines. Specific routes will be announced later.
The company also offers travel packages with hotels, cars, and other services. Their marketing director, Christopher Stacey, is scheduled to say more about Allegiant's plans March 17 at the HTA's spring marketing update, Naturally, the Hawai'i Tourism Authority is pleased with the plans and increase in avalable seats to the islands.
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