At the end of my post on Education Marketing I invited everyone to tune in for my continuing education marketing story. Well, now you can really "Tune-In"...
Through the power of networking I was asked to join the founder of the LinkedIN group .eduMarketer with a new radio show. The show will cover many topics related to marketing educational products, services and programs. While we will focus on the education industry many of the ideas and strategies apply to real estate and other industries which rely on lead generation activities.
Please join us live on Blog Talk Radio for the first episode of this new show titled:
Lead Generation in Higher Education: The Buyer’s Dilemma
The show will take place:
March 18, 2010 4:00 PM EST/ 1:00PM PST
The first show will focus on the experience of buying sales leads for higher education, specifically:
- Buyer’s Best Practices
- What to do once you own the student lead
- How to evaluate lead quality (we will look at the lead provider and the sales team process)
- Lead Generation Practices: Good, Bad, and Ugly
- Organic Search Engine Optimization
- Call Verified Operations
- Co-Reg Offers
- Incentivized Leads
- Paid Search
- Offline and other media channels
This show is live and you are encouraged to call in and join the conversation—we’d love to hear from both buyers and sellers of leads during the discussion.