Was this meant to be under the radar or not…
So far this year, many Aussies and Kiwi Real Estate Agents have made known to me their views on the “US inspired” and perhaps “perceived” future of Real Estate Marketing.
So what future direction/path could we be heading down, in the short term anyhow, down-under?
The headline , as shown above, “Google Rumoured to be Hiring Online Real Estate Sales People” from the Property Portal Watch website certainly pipped my interest.
According to the report, “sources” indicated…..
that Google had approached a number of sales people from domain.com.au in an effort to hire them as field sales people for the Google real estate initiative. Sources also believed that Google may be initially targeting the Inner West region of Sydney.
While on a “fa-mil” to Japan in the late 80’s, I always remember a statement told to me back then by a Marubeni executive, and in a "long story short" version…..
Australia and New Zealand are fabulous testing / proving grounds for us, for products ultimately destined for USA/UK. Smaller population/support/technical backup network required for product launch due to lower population density, nearly the same political system, same language, etc. It lets us find out early if there are any hiccups/problems so that we can fine-tune for a major US launch.
The world scene is a bit more global now, but one wonders whether the reasoning behind/benefits of trial testing a product down under, don’t still stand?
This comment from propertyportalwatch.com seems to hint at a more aggressive Real Estate approach from Google in Australia.
As I’m sure you are aware, once they build up to warp speed in any one locale the Captains Log will be there for any other country to read & follow…….and that’s certainly been the way it has transpired to date with most launches, usually tagged “Beta” to start, from Google.
However AIM Group reckon they have the word from Google, that it was a storm in a teacup.
After a very visible Real Estate addition to Google Maps, perhaps this would have to be the next logical step.
Will they Inbound or outbound reps? - watch this space I suggest.
My thoughts…….…we haven’t heard/seen the last of this thread yet.
My off-site blog - www.nelsonians.com
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