Do You Believe In Your Own Slogan?

Education & Training with MarQeteer

Homer megaphone

While I don’t totally agree with the above statement, it does bring to light an important point.  Slogans aren’t taken to heart like they used to be…because too often they’re just words.

Words designed to make that person or business appear to be the best…or among the best.

Words that only matter if there is substance behind them.

When words are just words representing surface purposes, chances are neither the business nor the sole proprietor are providing the substance that gives those words lasting meaning.

Two of the most common slogans in real estate are “Dream Team” and “Your Realtor for Life.”   While these two in particular have been used to the point of coming dangerously close to being cliche', they're still perfectly valid as long as the substance is there behind them.

Have you checked your marketing slogan lately?

Is it working for you?  Is it a slogan you truly believe in?

Create a slogan you can truly believe in (I can help) and you will feel naturally motivated to build on it…and make your marq.


For more creative marqeting solutions and vocabularian witicisms, visit me anytime at


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Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Mark, I chalk this up to believing in yourself. I think many of us are pretty confident in what we do we just need to communicate that to our clients.

Mar 16, 2010 03:16 AM #1
Kim Logan
Kim Logan - Keller Williams Lake Oconee Realty

I think it is important to stay with a slogan. Like Coke. Its the real thing... Ours is selling the lifestyle we love to live.

Mar 16, 2010 03:30 AM #2
Jill Schmidt
Aurora, CO

Yes, actions speak louder than words.  You have to deliver what you promise and that is your real slogan.

Mar 16, 2010 03:40 AM #3
Richard Dolbeare, R(B)
eXp Realty - Wailuku, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

Hi Mark.  I did exactly that a couple of years ago and realized what I thought was a catchy slogan really said nothing about me.  I changed it to one that did.

Mar 16, 2010 03:54 AM #4
Mark Boyd
MarQeteer - Lancaster, PA

Robert, Kim, Jill and Richard, thank you for taking the time to comment:)  I'm a sucker for a good slogan, but over the past week I've encountered a lot of them in my work that just seemed like an afterthought.   I think that when we create a slogan that says something about ourselves (as Richard stated), we  embrace the concept as well as the verbage and we naturally put more effort into making it work:)

Mar 16, 2010 04:03 AM #5
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

I've used various slogans over the years, but no one paid any attention, so I don't bother anymore. I agree- substance rocks.

Mar 16, 2010 08:36 AM #6
Mark Boyd
MarQeteer - Lancaster, PA

Leslie, thanks for your input:)   I have to say you got my gears turning, though...Leslie and Leslie...Les & Les...Les is More!

Mar 16, 2010 10:28 AM #7
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