Have You and Your Company been ignoring Orphans ???

By
Real Estate Agent with KW Elite
https://activerain.com/droplet/4KZN

     This winter I made cleaning up and building my database a priority. Additionally I wanted to assemble over 200-300 FaceBook friends. To complete this taskI had to travel to my basement to view as many of my old closed transaction files as I could find. In digging through the records I also came across numerous agent phone lists from previous years from real estate offices I had been affiliated with. As I looked at those it just reinforced the reality that real estate is an occupation in which 4 out of every 5 who enter it FAIL ! Many of these agents were long gone. Some had only sold a couple of homes. Then it hit me, their clients had lost their agent(out of the business) and were now ORPHANS ! They had no representation in the world of real estate . Sad, but a great opportunity .

     Now what was needed was a campaign to reconnect with all of these orphanedformer clients . I saw at least two possible ways, snail mail or FB . I would need to write something acknowledging their former agent was no longer practicing real estate. And that they had fallen through the cracks. But not to worry, I was being(self)appointed as their new real estate friend ! Many of these former clients are stilling living at the same addresses that their former agent sold them. Others had moved, but were glad to hear from us cause their last agent hasn't called them since closing !

     So the take home point is that located in your office's dusty closed transaction archives are literally hundreds of former clients who have been orphaned. No one from the office has made any proactive effort to reconnect with them. A win-win opportunity is awaiting both of you !

Posted by

 

Michael J. Perry

KELLER WILLIAMS Elite

www.lancaster4sale.com  

 

1280 Plaza Blvd. , Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!

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Rainer
273,383
Irene Tron
Valparaiso, IN

Good idea and also a good reminder for us to keep in touch with our clients so they don't feel like orphans.

Mar 18, 2010 08:16 AM #8
Ambassador
687,085
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Michael, I agree this is a great idea that I need to be doing.  Best wishes to you and your orphans.....

Mar 18, 2010 12:33 PM #9
Rainer
124,567
Kevin Franklin
Keller Williams of Central PA East - Lancaster, PA

I'll have to rumage thru our archives to see which files I can contact !!!!!!!!!!!!!!!!!!!!!!!

Mar 19, 2010 12:14 PM #10
Ambassador
1,996,418
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Michael, good for you to recognize an opportunity to connect with potential new customers.  All the best!

Mar 21, 2010 11:41 AM #11
Rainmaker
2,146,987
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

What a great idea!  I really like your clever title and concept of "orphans" too!  You should do an update post at some point letting us know how your adoptions work out!

Mar 23, 2010 12:26 AM #12
Rainer
478,183
Not a real person
San Diego, CA

There are lots of orphans in every business enterprise, and probably more so in real estate since people don't buy a home every other week.

_________
Come join the fun in ActiveRain's Guerrilla Marketing Team Contest.

Mar 24, 2010 09:32 PM #13
Rainmaker
94,324
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA
Realtor

what a great idea. My mind is going to the bottom file drawer! Can not wait!!!!

Apr 06, 2010 04:29 AM #14
Rainer
65,170
Ken Kelly
Benchmark Mortgage - Chesterfield, VA

Excellent idea, even from a mortgage banking standpoint - Thanks for the idea!

Apr 22, 2010 02:52 AM #15
Rainer
11,064
Leanna Putman
Shanna Selections, LLC - Enfield, CT

Great post, Michael!  I'm impressed with your record-keeping skills!!

May 21, 2010 02:05 AM #16
Rainmaker
334,052
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Michael: The results that occur from keeping in touch with people can be unexpected and amazing at the same time.

Ty

Jun 30, 2010 11:55 PM #17
Rainmaker
294,435
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Our most recent files are behind locked doors and the older ones are stored elsewhere. But great idea!

Sep 14, 2010 11:07 PM #18
Rainmaker
270,237
Don Hess
KW Elite Keller Williams 1280 Plaza Blvd. Lancaster, PA 17601 - Quarryville, PA

That's a great idea Mike.

Don

Jan 31, 2011 07:11 AM #19
Rainer
7,683
Randeen Orner
Murry Management Company - Mount Joy, PA

Hmmm... Gives you something to think about?

Feb 21, 2011 11:32 AM #21
Rainer
44,647
Kimberly F. McCanna
Prudential Homesale Services Group - Elizabethtown, PA

I do not have past clients at this point, but would be happy to take some orphans;-)

Feb 21, 2011 12:38 PM #22
Rainer
4,999
Curtis Wagner
Prudential Homesale Services Group - Manor Township, PA

I was actually wondering if it was worth spending an hour or two each week going back 5-7 years and contacting people who haven't moved and suggest that they do since most people typically do so.  Just kidding, might be worth puttting a mailing together for a couple hundred of them.  Not sure how much work that would be.

Feb 22, 2011 11:56 AM #23
Rainmaker
10,151
Sandy Myers
Golden Realty Company Inc. - Hanover, PA

This is a good idea, guess I should be paying attn to who's missing from the directory from year to year!

Feb 23, 2011 02:27 AM #24
Rainer
10,418
Christopher A. Yeyna
House Sale Advisors Real Estate - Myerstown, PA

Thanks for the tip Mike! I have an old list lying around and now I have an idea of what to do with it.

Feb 26, 2011 03:33 PM #25
Anonymous
Brooke Korkus

This could be a good source during this market as more and more agents are falling out of the business.

Nov 07, 2011 07:30 AM #26
Rainer
6,961
Jim Becker
Prudential Fox & Roach REALTORS, Malvern/Paoli HMC - Malvern, PA
REALTOR, ABR, SFR, SRES

Never occured to me Mike. I'll have see if I can capitilize on that.

Nov 08, 2011 11:01 AM #27
Rainer
16,076
Marsha Smith
Miller & Associates Real Estate LLC. - Gettysburg, PA

Great idea. I can think of a few orphans I should have thought to connect with. But I will know.

Oct 18, 2012 05:35 AM #28
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Michael J. Perry

Lancaster, PA Relo Specialist
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