Well, with this changed market, I am trying to keep ahead of my competition. How can I efficiently market myself & my inventory?
I contacted my local radio station, and had a meeting with their on line marketing rep, to see how I can use their services to give me a "marketing" edge. I was given wonderful insight on how important it is to advertise, SMART, using preexisting statical data to determine where I should put my advertisement dollars.
I was amazed with the following stats (taken directly from http://www.online-publishers.org/pdf/opa_framesofreference_jun07.pdf):
Ever Seen Online Video Ad Effect of Ad Exposure
Yes 80% Took action after seeing video ad (NET) 52%
No 20% Elicited a response 45%
Looked for more information 28%
Action Taken After Viewing Online Video Ads
Checked out company website 31% Made purchase 12%
Searched for info about the product 22% Forwarded video ad 9%
Clicked banner ad that accompanied video 19% Signed up 9%
Talked to friends/family about the product 16% Called toll free # 5%
Gone to store to check out product 15% Ordered subscription 4%
Requested info about product 13%
Click on the above link to view full results of studies taken from http://www.online-publishers.org/
Needless to say, its not hard to see where the trend is going. Online Video Ads, would be a great place to start advertising, my homes and my services. However after talking with the radio station, I quickly realized that the affordable advertising was placed in not so popular time slots or was placed with not so popular websites (such as AM websites), my only affordable option was less than a .5 inch x .5 inch square, at the very bottom of the page, that may or may not be seen for approximately $200/mo. I don't know about you, but that is not using my advertisement dollars wisely.
So now I have the stats as to how I need to advertise (online videos), now I was left with where I can advertise, affordably.
I came across an affordable, cutting edge technology, that allows me to advertise like the big companies, even compete with the radio station's advertisement.
- Video Email
- Video Broadcast (live & archived, even pay-per-view)
- Video IM
- *Video Podcasting (with RSS Feed)
- Video Conference (up to 4 people)
I personally enjoy these products, and I have had the ability to capitalize on the proven effects that video ads have on my marketing, that I've joined their efforts in building this company, as an independent affiliate, in good standing.
No contracts, no set up fees, or hidden cost, you can enjoy the ability to market yourself using Video Ads as proven studies has shown effective. So you wonder how much would this type of effective marketing cost? $9.95/month (*audio, not video podcasting with $9.95 plan).
For more information you can watch a nightly live broadcast 7PM EST: http://www.getpaidsendingemails.com/ (click on live broadcast) or send me an email for a video email demo: esgtech@vmdirect.com
I've done my research and study on marketing myself strategically, effectively and efficiently. Times have changed and marketing ourselves has never been so easy and affordable. Please contact me if you have any questions!
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