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Market Strategically - Effectively & Smart - Don't Throw Away Precious Time & Money!

By
Real Estate Agent with Exit Realty

Well, with this changed market, I am trying to keep ahead of my competition.  How can I efficiently market myself & my inventory? 

I contacted my local radio station, and had a meeting with their on line marketing rep, to see how I can use their services to give me a "marketing" edge.  I was given wonderful insight on how important it is to advertise, SMART, using preexisting statical data to determine where I should put my advertisement dollars.

I was amazed with the following stats (taken directly from http://www.online-publishers.org/pdf/opa_framesofreference_jun07.pdf):

         Ever Seen Online Video Ad                                 Effect of Ad Exposure

         Yes         80%                                          Took action after seeing video ad (NET)        52%

         No          20%                                          Elicited a response                                      45%

                                                                       Looked for more information                        28%

                                        Action Taken After Viewing Online Video Ads

Checked out company website                             31%            Made purchase               12%

Searched for info about the product                     22%             Forwarded video ad          9%

Clicked banner ad that accompanied video           19%             Signed up                       9%

Talked to friends/family about the product           16%             Called toll free #              5%

Gone to store to check out product                      15%             Ordered subscription         4%

Requested info about product                            13%

Click on the above link to view full results of studies taken from http://www.online-publishers.org/

Needless to say, its not hard to see where the trend is going.  Online Video Ads, would be a great place to start advertising, my homes and my services.  However after talking with the radio station, I quickly realized that the affordable advertising was placed in not so popular time slots or was placed with not so popular websites (such as AM websites), my only affordable option was less than a .5 inch x .5 inch square, at the very bottom of the page, that may or may not be seen for approximately $200/mo.  I don't know about you, but that is not using my advertisement dollars wisely. 

So now I  have the stats as to how I need to advertise (online videos), now I was left with where I can advertise, affordably.

I came across an affordable, cutting edge technology, that allows me to advertise like the big companies, even compete with the radio station's advertisement.

  •   Video Email
  •   Video Broadcast (live & archived, even pay-per-view)
  •   Video IM
  • *Video Podcasting (with RSS Feed)
  •   Video Conference (up to 4 people)

I personally enjoy these products, and I have had the ability to capitalize on the proven effects that video ads have on my marketing, that I've joined their efforts in building this company, as an independent affiliate, in good standing. 

No contracts, no set up fees, or hidden cost, you can enjoy the ability to market yourself using Video Ads as proven studies has shown effective.  So you wonder how much would this type of effective marketing cost?  $9.95/month (*audio, not video podcasting with $9.95 plan).

For more information you can watch a nightly live broadcast 7PM EST: http://www.getpaidsendingemails.com/ (click on live broadcast) or send me an email for a video email demo: esgtech@vmdirect.com

I've done my research and study on marketing myself strategically, effectively and efficiently.  Times have changed and marketing ourselves has never been so easy and affordable.  Please contact me if you have any questions!

 

Comments (2)

Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Interesting.  I'll have to look at this some more. 
Jul 24, 2007 08:06 AM
Armando Rodriguez
QUEST REALTY SERVICES - Orlando, FL
Orlando Homes 4 Sale, Real Estate Broker-GRI

Thanks for the info. Very interesting..

You put it very methodically. thanks again

Jul 24, 2007 08:09 AM