Hello, all. As you've seen in the intro post to this group (Adding Value to Your Services), I'd like to discuss more about how real-estate pros can go beyond what "everyone" else is offering, in terms of services, to differentiate themselves from the rest of the crowd. The way I did it when I was in real estate (commercial and residential) was to offer value-added services.
Now that I'm working for a company that offers value-added services to commercial and investment brokerages, brokers, teams and agents, I'm very interested in what others are doing out there. I'm especially interested in how you're using technology to add value to what it is you do. And I'm not talking about just offering free MLS searches through your Web site. I'm talking about truly innovative services that can set you apart from the rest of the crowd.
- My company, eCREsystems (www.eCREsystems.com). This is probably the only blatant plug I'll ever make for my firm's services. We offer a value-added lease-admin platform for commercial/investment real-estate types to turn around and offer to their clients free of charge. This is sort of how like banks and the E*Trades of the world use their free online services to both bring in new customers and solidify relationships with their current ones. Since this is my own company, 'nuff said about that. You can visit our Web site if you'd like to find out more.
- For the residential side, SettlementRoom.com is a collaborative platform for listing and transaction management that is used by all kinds of agents, loan officers and title companies. It is kind of a virtual workspace where all kinds of forms related to the home-sales process can be uploaded and viewed by all involved. By the way, I can and do see use for this in the commercial world as well.
Can you all think of other online-related or other electronic (PC or Mac-based) value-added services that you think could help yourself and others in the battle for market share? List them below as comments, please, and I'll review them as I go along.
By the way, in a previous life I was a journalist who wrote and edited articles and did product reviews. While I never claim to be the absolute expert in these things, I can at least put two sentences together in a coherent fashion. So I hope you'll gain something from what is in this group as we go along.
P.S.: I promise I'm not going to be one of those types of people who drops the name of their company and what it does at the drop of a hat in these posts. I did it this time, though, only because I couldn't think of any other examples.