Most people think Home Staging consists solely of de-cluttering, de-personalizing, cleaning and maintenance which all seems pretty intuitive and many people don’t believe they need to hire someone to explain those processes. I agree, many Real Estate professionals are adept at advising on these issues. What is not so straightforward is implementing the design principles involved in good staging and utilizing the psychology behind designing to sell. This is where professional staging becomes more complex. In fact, contrary to what many people think, the best “staged” homes are not bland and boring or de-personalized, they are inspiring and they incite buyers to fall in love. They are “staged” so buyers can visualize themselves living in the home. The real business of Interior Merchandising, “selling Lifestyle”, begins when the cleaning, de-cluttering, and de-personalizing is completed.
CNN and careerbuilder.com have named Home Staging “ the #1 job poised for growth” in the coming years. ERA and Long and Foster Realtors, two very prestigious Real Estate companies are now forming partnerships with Home Stagers. The Real Estate Industry and the way people buy homes are changing forever. Like it or not, Home Staging is here to stay.
Home Staging is:
- Staging a home that shows the best way for real people to live
- Accentuating the best, most positive features in a home
- Very affordable and effective in owner occupied homes as well as vacant homes
- Based on good solid design principles and merchandising psychology
- Nets an average ROI of 459% (national average)
Home Staging is not:
- Just for vacant homes
- All about smoke and mirrors
- Covering up flaw
- Just for High End homes
Before staging After staging
Allegra Dioguardi of Styled and Sold Home Staging is a graduate of Parsons School of Design with 27 years experience as an award-winning designer, merchandising new homes for National Builders. She is author of “Styled by Design, a Guide to the Design Principles of Home Staging” and owner of Styled and Sold Home Staging since 2006. Allegra taught interior merchandising techniques to interior designers for over 20 years. She began “staging” homes in the late 1960’s with her mother, a veteran Real Estate broker of 30 years.
Styled and Sold Home Staging offers affordable owner occupied staging consultations, complete vacant home staging, Interior Redesign Services and color consultations.
Staging Training by Design is a Home Staging Teleseminar program taught by Allegra for those interested in career as a Home Stager.
Staging Training by Design is now offering a new program for Real Estate Professionals; Merchandising Your Real Estate Listings. Designed specifically to assist Real Estate Professionals with basic staging techniques so their listings will show better and be more competitive. Taking the class will enhance participants ability to successfuMlly relate the benefits of preparing a home for sale to their listing clients. The class in not intended as a substitute for hiring a professional stager but as an adjunct.
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