RainCamp was different; specifically Ben Kinney was different. Ben taught tools anstrategies that he actually uses; most of them are free. These are the type of things that you can’t read in a book and no-one else is teaching. Ben learned these techniques by trial and error. Guest speaker, Marianna Wagner, a KW MAPS coach and Realtor® in the Denver area declared, “well you know I’m giving all my secrets to my competitors…”. I’ve never heard a speaker say that before.
Although we don’t sell real estate; we do provide applications that assist real estate agents to sell. Over the years, we’ve sponsored many events, but Denver was our first RainCamp. We learned many things, but these five you can implement right away and we did too.
Five Things You Can Implement Right Away
- Create one way links to your website. To get your website to rank high on search engines you should focus on (in order of importance) links, page titles, keywords and age. We’ve always linked our websites, but we used reciprocal links. Ben taught us that a one way link is viewed by search engines as an endorsement while a two way link is not as highly valued by search engines; they are viewed as partnerships.
- Use single property websites but do not make the URL address specific. Buyers search by area, not by address
. By making the URL “copper mountain homes” versus 123 Main Street you increase your website ranking power. Then link the single property sites to your agent site and you’ll drag up your agent site. We always promoted single property sites to be address specific. The problem with that is once you sell the property, the site loses it’s value and you never get to “age” it; which is an SEO value. . - On the back of your brochure box flyers, offer other properties. Ben uses our 800-call capture on his signs; a number that prospects can call to hear recorded information about the property and view pictures. We suggested to Ben to not use flyers, to force the prospect to call. Ben corrected us that if you offer other properties on the back page you increase your marketing leverage, smart.
- Your Blog is a Website. The same rules for getting your website to rank high apply to your blog. Your blog should be geo-specific, short (500 words), named after a phrase that would rank and have tags. We always considered that people read your blog after they find your site; but the reverse is actually true.
- Mixed media is on the way so get prepared. Mixed media, such as a video blog is already being indexed by search engines. YouTube is using close captioning to rank their videos.
As Ben said, “what got me here, will not get me there…”
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