Realtor Open House Luncheon.....Not Interested! Should You Be??

By
Real Estate Sales Representative with Keller Williams Realty, Spartanburg, SC 50062

As Listing Agents we often wonder why more agents don't attend Realtor Open House Luncheons?  Most good listing agents either prepare or cater a really good meal, but the food (although incentive) should not be the reason for previewing homes on the market.  The real reason should be knowledge and competitive advantage!

Buyers Agents should get in line.  Although you may not have a current client that would have an interest in the featured home or homes, one of these homes may be perfect for the next buyer you meet.  You may also find out a lot about the area or neighborhood, again knowledge that will help you find the perfect home for your buyer.

For Listing Agents, what a gift!  Now you have a firsthand look at potential comparables, found a new neighborhood to farm, or even stopped in on a FSBO on your way to or from the luncheon. 

We try to learn as much about the home and community as we can.  We also compare the home to our current listings to see if price corrections are in order or perhaps sprucing up.  Positioning our listings to sell is our primary reason for the visit.  If the lunch is really good that's a plus.  We don't believe it's a waste of time, but rather a lot of knowledge in a very short period of time.

 

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Rainmaker
84,468
Terri Adams-Scott
J. Rockcliff, REALTORS - Walnut Creek, CA
Realtor, Walnut Creek CA Real Estate

I love our Broker Open days!  It not only serves the purpose as you've stated, but also gives me a chance to network with our local Realtors.  We try to support each other whenever we can.   Nice post! 

Mar 19, 2010 01:28 AM #1
Rainer
41,186
Jill Schmidt
Aurora, CO

I don't attend many because I don't see the advertisements.  Probably lost in junk mail?  Terri has a good reason to attend the Broker Open (to network) as opposed to previews.

Mar 19, 2010 05:12 AM #2
Rainmaker
621,734
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

THis is a great reminder!!!  We don't have near as many as we used to have...and that is a shame as well!!!

Mar 19, 2010 03:51 PM #3
Rainmaker
1,317,807
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I try to get to some of the open houses.  It is a great way to see what is happening in the market place.. and a lot of good feedback on pricing and what others are experiencing.

Mar 19, 2010 04:09 PM #4
Rainer
494,722
Lynn911.com ~ Dallas Real Estate Agent Top Team
Dallas Houses for Rent Dallas Apartment Rentals Lynn911.com - Dallas, TX

Yvette & Dennis OK.. I have NOT had anything for lunch then run across your blog post here... OK... now I am hungry. LOL

I hope you have an amazing weekend school is about to start close to end of 2010 believe that ! Dallas Apartment Locator, Lynn911.com, Dallas Aparment Finder, Dallas Apartments for Rent, Dallas Apartment Rentals

Aug 12, 2010 07:12 AM #5
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Rainer
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Yvette Gardner

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