Recently, I was asked to prepare a presentation for the annual networking event of a major real estate brand.
This group typically does not deal with distressed real estate. So in preparing the presentation, I went to the field of agents to do some research.
What found is that if you are not including distressed real estate listings or assisting buyers with their offers on "shorts or banks" then you are missing a great opportunity.
Last year, many termed the year as the year of the modification with the Making Home Affordable Plan (HAMP). This year is being tagged as the "Year of the Short Sale."
With the new Home Affordable Foreclosure Alternatives (HAFA) program being released on April 5, 2010, the opportunity for agents to participate and be successful with short sales hopefully will increase significantly.
The 40-something page document (if you haven't read it), is enlightening and offers some very positive solutions to the long process of the "short."
We recently put on a Webinar for 100s of agents that reviewed the HAFA guidelines in great detail.
You can check it out here: http://ffs.cc/a/v18uqe
It's important that you capitalize on this trend and all others as you plan out your strategy to increase your sales from last year. Take a page out of "Who Moved My Cheese" and move with the cheese to where the opportunities exist.
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