I was spending time on Agents Online this afternoon reading through the various real estate industry posts and I found an interesting post regarding farming a neighborhood. Now personally, I feel that going door to door dropping off flyers or postcards is an extremely expensive marketing method; even if you can hire a neighborhood kid to do the work.
Instead of using this type of marketing which is relatively ineffective, how about thinking outside of the box? One idea that may have merit if done correctly is hiring a sign holder, those guys that stand on street corners with a sign in their hand, to stand on at the entrance of a neighborhood. I can guarantee you will be the only REALTOR in the area doing this, and because it is different, your prospective clients may remember you.
A more integrated campaign may be to have a sign company create a solid board sign that the guy on the street corner can hold. Next, have a direct mail company create a postcard introducing you and the sign holder with an invitation to honk and waive as you drive by. You could then send out a third postcard letting the neighborhood know when you will physically be standing next to the sign guy with an invitation for them to stop, say hello, or to learn about their local market. Finally, as part of an integrated marketing campaign, you could then drop your neighborhood mail list back into your drip marketing system.
The overall result of this campaign would likely be that everyone in the neighborhood would remember you. You would likely have the opportunity to meet a numbers of prospective customers, and when they did receive your drip marketing postcards, mailers, or door hangers, they would very likely remember you.
As a way to farm an area, thinking outside of the box and trying something off the wall such as street corner promotion may be a good way to introduce yourself to a neighborhood and really establish a presence.
Look for this blog post on the carnival of real estate and in the rainmaker masters circle. I am going to submit it to both. Wish me luck.
Comments(3)