What Portion of the Pie Should Social Networking and Blogging Make Up in Your Business

Real Estate Agent with Sky Realty South Austin

Matthew Dollinger is a great business coach. He shoots videos of his "word of the day" so to speak from his car. He spoke on a topic many of us are very familliar with by now.

How much of your business should be blogging and social networking? We can get really wrapped up in the whole business from social network stes such as Active Rain, Facebook, Twitter etc. To the point that let's be honest, we could quite literally focus 8 hours a day every day on internet business (our website, blogs etc) and still not touch the tip of the iceberg of what's out there.

Some businesses spend thousands and thousands of dollars to pay SEO companies and social network companies to promote their business. To get them to rank in the search engines. Then you have the individual business owner trying to compete with those that can afford companies to do the work for them.

By the end of the day you can have completely ignored your database, your other networking sources and for real estate agents things like open houses etc.

Matthew Dollinger recently met with a client that realized is business DROPPED significantly the year he focused more on internet and social networking sources rather than good ol fashioned database management and other forms generating leads. See his video below to hear his take on the whole matter.

Paralysis by Analysis - The story of Web 2.0 from Matthew Dollinger on Vimeo.


Malita Jones
Sky Realty
(512) 497-6442
Austin Real Estate


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South Austin Real Estate


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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Malita.....my marketing consists of direct mail marketing and blogging on ActiveRain.....the buyers and traffic at open house events come from blogging and online exposure....the direct mail marketing makes the phone ring with resale homes and condo listing calls....

Mar 20, 2010 08:52 AM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hello, nice post.  It is always a question of balance.

Mar 20, 2010 08:59 AM #2
Lisa Walston
Atlas Property Group and Abbey Church Properties - Greenwood, IN
This question is something I think we will all wrestle with more and more. You always have to ask yourself: what sells houses?
Mar 20, 2010 09:03 AM #3
Mott Marvin Kornicki
Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public 786-229-7999

It seems like the social networks demand much of our time... way too many requests for our attention. It can become overwhelming- being swamped with e-mail and requests- like mentioned before and again... moderation is the key.

Mar 20, 2010 09:10 AM #4
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,
It's the time factor. The internet can so easily eat up way too much time.
Mar 21, 2010 04:52 AM #5
Jeff Harris
Austin, TX
Selling Austin. Every Day
Good point about balance. You can get exhausted with the internet and social media strategies. Keeping things in perspective and not drinking ALL of the social networking kool-aid is a wise approach.
Mar 21, 2010 06:06 AM #6
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