Real Estate Success: Prospecting 101
- Are you newly licensed and ready for business?
- Are feeling like you are stuck in a rut and need a hand to climb out?
- Do you need more buyers and sellers to work with?
- Are you ready to kick your business back into gear?
If you answered yes to any of these questions, join me in Prospecting 101 
Well now, you might be tempted to ask, isn't Prospecting for newbies? Aren't seasoned agents beyond digging for leads and asking for business?
No, No, No Prospecting works for seasoned as well as newly licensed agents. Let's look at the fundamentals of Real Estate first, then we will begin Prospecting 101.
Real Estate Is a People Business
We, the Real Estate agents, need buyers and sellers to work with otherwise we have NO BUSINESS. Is that fundamental enough?
Let's look at it another way. The more people we talk to and the more people 
we put into our car, the more opportunities we have to make a sale and be successful in Real Estate. Does that make sense?
Prospect = People
Talk to people. The more people you talk to and the more people that know you are in Real Estate the more potential you have to find buyers and sellers to work with and hence be successful.
Continue talking to people about Real Estate Real Estate is a People Business and people like to talk about Real Estate. If they know you are in Real Estate they will want to talk to you. Recently my husband & I were in a church pew and about to walk out after the service when the couple in front of us turned around and asked, "How's the Real Estate business?" Ten minutes later we walked out with our new clients.
Wear your name badge everywhere Your name badge will be a conversation started especially when you wear it with a smile. One of my agents sang in the church choir every Sunday wearing his name badge since he was going to his open house immediately after church.
Wear casual clothing with company logo Why do you think the pro teams market their logo on merchandise? It's a money maker and it builds name recognition. I had one agent pick up new clients at his son's basketball game because he was wearing the company logo on his sweatshirt.
Don't forget to be friendly while waiting in line. Talk to others waiting in line. Then greet the clerk with a smile. She may just be looking for a house.
Attend every family function (even the boring ones) Use family functions as a way to keep the extended family informed about your business. Ask the question: Do you know anyone who is thinking of buying or selling this spring? My sister's husband was one of seven kids and they loved a 'get-together.' So I had the opportunity to see his side of the family and what do you think they wanted to talk about when they saw me the Real Estate agent.
Invite a friend to lunch or drink after work Wow! Real Estate is fun. 
I hardly feel like I am working some days. Even a game of golf or Tupperware party is Prospecting and hence might even be a tax deduction. How good is that? (No, the items you purchase are not a tax write-off)
Upgrade Your Social Skills Develop your online presence. Your company website, Realtor.com, ActiveRain, Facebook, Twitter, Plaxo, Zillow and Trulia for starters. The opportunities abound to connect and reconnect if only we take advantage of them. And most are FREE!
Add your favorite Prospecting tips in the comments below . . .
And we have only just begun . . .
Tune in on Wednesday for Prospecting 201 Expanding Your Circle of Influence (I know. What about Tuesday? Well, I have to teach a CE class. Guess the Real Estate agents in Erie, PA will hear some of these tips first. I promise to disclose all my secrets in Wednesday's post.)
How Would You Sum Up Real Estate Success in Three Words?
Real Estate Success in Three Words or Less
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