For years I've had a one step listing packet to present to a Hawaii Home Seller at our immediate first appointment. I thought it was very extensive and complete with my marketing plan, comps, any building permits, city and county tax info, listing agreement, SRPDS (Seller's Real Property Disclosure Statement), Seller's Service Pledge and loads of info. I was proud of my marketing plan, especially since I had so much to show for my efforts with my websites, blogging articles and so forth.
That's what I get for thinking.
Education is key to getting our license and continuing education is key to continued success. I get out of my closed box every once in awhile and get more education to implement new and fresh ideas to my business. In this respect it allowed me turn around my thinking and got an "AHA moment" to presenting my listing presentation.
Many Hawaii Home Sellers want to know right off the bat how you are going to market their home. In those cases I have immediately gone into the marketing aspect to show off my expertise with virtual tours, cd's of those virtual tours to present at Open Houses, flyers, internet sites and so forth. They always loved the marketing aspect and then we got down to business of pricing.
Sometimes I did it all backwards!
PRICING is the most important part of the presentation. I believe that now because if we cannot come to an agreement then there is no sense to continue on. There have been a couple of times that we did not come to an agreement and I had to walk away. Overpricing becomes a deadly affair as everything stagnates; including agent enthusiasm to show the property.
Pricing the home right is the biggest part of selling a property in this market.
Implementing new ideas with an ever changing market is imperative.
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