The Real Estate Industry Does Not Understand Real Estate Blogs
By Teresa Boardman
Our industry is made up of over a million Realtors and some other people too. When it comes to blogs our role models and industry experts seem to be a collection of technology and media companies that are some what removed from the business of buying and selling real estate. They understand how blogs work and even have awards for innovative blogs like the Tomato.
Even though this tomato blog is not a real estate blog it is considered an industry leader. I would agree, mainly because Jim is one of the few in our industry that understands real estate blogs and how they can help individual agents attract clients. Jim attracts clients of his own through his blog because it is an excellent example of a business blog. It is focused and never preachy and he provides us with the information we are searching for. He has strong following but is also found through amazingly well in Google.
My own hyper local real estate blog is not an industry blog. About 64% of my readers come in through search engines and many do not know that they are reading a blog, nor do they care. It doesn't matter because they find the information they seek, right next to my phone number and email address. When they contact me they say: "I some how found your web site".. Like me, they don't care what my page rank is or my Technorati authority rating; they are just looking for information. Some home owners and people who are relocating to St. Paul become regular readers.
To continue reading this great piece by Teresa, please follow the link to the Real Estate Tomato:
The Real Estate Industry Does Not Understand Real Estate Blogs
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