Down the Active Drain

By
Services for Real Estate Pros with Capture 2 Close

Do you ever feel like you’re flushing your marketing dollars down an “ActiveDrain”?  


If you are like most of the agents across the country whose business has been strongly impacted by the economy, then you know EXACTLY what I’m talking about. It’s simply not cost-effective to try to generate new business by paying for services and leads which rarely, if ever, pan out.
 
As a licensed agent, I designed Capture 2 Close (C2C), because I had a vision of forming a lead generating company tailored specifically to the needs of agents.  Most agents would be surprised at how many of the huge corporations within our industry are actually run by “suits” and “techies” with no prior real estate experience. What they are experienced at is making money off realtors, like you and me.  
 
I believe that agents would easily go broke if we purchased every product, gimmick or service that was offered to us.   These companies seem to always have their "hands out," reaching right into our pockets.

Just like you, I get emails on a daily basis from companies claiming their products or services are going to make me tons of money.  If it were that easy, then everyone would be a real estate agent (there are some days it seems like everyone already is). 

Point is, it’s hard for agents (especially new agents), to distinguish between which services are legitimate and which are bogus.  That is why I appreciate ActiveRain's forum as an important and valuable site where Agents can help each other resolve these issues.
 
Ten years ago, purchasing real estate leads was new, unique and often viable. But today is different. Most lead generation companies offer agents a service or product for up-front costs and/or monthly fees.

The principal issue with purchased lead data is the lack of recourse regarding the integrity of the data.  Today, Internet users are keenly wary of filling out online registration which requests contact information in order to proceed with home searches; therefore, bogus information is commonly entered which cannot be validated.

There is also no simple way to determine the timeliness of the data, i.e. whether the contact information is from someone who searched for homes 6 months ago and has already purchased, or is still 18-24 months out from being ready to buy.

Being charged up-front for data which has to first be verified, adds an additional time investment to an already stressful cold-calling situation. An ugly truth:  the same lead information is often sold to multiple agents, so it’s anybody’s guess as to how many agents are tossed into the pressure cooker, each vying for the same potential clients.

I find it hard to believe that every day, agents across the country are PAYING to participate in frustrating situations when trying to build their businesses -- an excellent example of flushing dollars (and time) down an ActiveDrain. 

logo with shadow

 

My company, C2C, is like no other lead generating company: C2C services are risk-free!  

Only when one of our prime leads culminates in a closing transaction (purchase and/or sale) for our agent, is C2C compensated with an industry-standard, 25% referral fee, paid to us directly by the title company.  

Remember, C2C Agents are NEVER charged monthly fees and C2C leads are agent exclusive.  

 

 

 

Don’t get caught in unpredictable, trial-and-error-marketing situations which end up flushing your marketing budget right down the "ActiveDrain!"

Realtor-to-realtor, I am offering a no-risk opportunity to build your business. Please contact me directly for additional information.

Dan Nevitt

Capture 2 Close

www.capture2close.com

email: agents@capture2close.com

HR dan pic

 

Comments (20)

Corey Chase
Silvercreek Realty Group - Meridian, ID

Good to see someone looking at help agents make money instead of making them flush money down the drain.

Mar 24, 2010 02:01 AM
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Agents are all looking for a way to get as many leads as possible.  It is best if they generate them themselves and not throw money down the drain.

Mar 24, 2010 02:05 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Corey, thanks for the comment.  There are so many products and services available, it can be overwhelming for an agent to know what will help their business and how. 

Mar 24, 2010 04:24 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Elite Home Sales Team: By all means, if you and your agents are having current success at generating your own leads, then congratulations on your efforts. C2C has refined the combination of technology and service to assist agents who strive for increasing success in building their business, without additional time nor resource investments.  We are a professional extension of their team which concentrates our efforts specifically on converting prospect into viable leads.

Mar 24, 2010 05:00 AM
Tom Ramsey
Century 21 Northland - Traverse City, MI

Thanks for your post.  I will check it out.

Thanks

Tom

May 14, 2010 09:00 PM
Peter H. Lazier
Coldwell Banker Real Estate - Middletown, NY
Peter H. Lazier

Ive been there ! Trial and error and not much success with those programs ! I could be a darn consultant on what DOESN'T work LOL.

I will give you a look. Nice Post !

May 15, 2010 12:14 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Dan , we can all relate to what you've posted, because we've all thrown dollars to the wind ! I'll hang around to see if any current AR users jump in .

May 15, 2010 01:40 AM
david doucette
reside real estate | keller williams santa monica - Los Angeles, CA

hi dan, just completed the online form, looking forward to making this work.

May 15, 2010 10:20 AM
Celia Sellers ,SFR, CDPE
Keller Williams Advantage Realty - Denver, CO

As a new agent I am constantly receiving phone calls from telemarketers trying to sell me SEO  services and lead generation lists.  I am adamantly against using any of those resources for the very reasons Dan explained.  You have no idea who you are working with and cannot verify the quality of the service.  Lead generation IS tough - I'm not great at it yet, but I believe if I do it myself it will lead to more authentic interactions that will turn into transactions.  Slower, but steadier!

May 15, 2010 10:43 AM
Anonymous
Marjorie Taylor

I am interested in learning more -- filled out the request form on your website.

May 15, 2010 03:19 PM
#12
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

I like your vision.  Hope it works out for you.

May 15, 2010 04:11 PM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Tom-  Thank you for the response.  If you have any questions feel free to contact me anytime.

May 17, 2010 07:32 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Michael-  Let me know if there's anything I can do to help you make that jump. 

May 17, 2010 07:34 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

David-  We've sent you an email with the next steps, user name, password, etc. to get started.  If you have an questions let me know.  We look forward to working with you and will do our best to help you grow your business.

May 17, 2010 07:40 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Peter,

 

I think most of us agents who have been in the business for awhile should share our expertise on what DOESN'T work! So many companies make promises they can't keep, at the expense of our hard-earned money.   Our pockets have already been siphoned by the time we discover their claims are false. This is exactly why I conceived C2C from an agent's perspective: we don't get paid until our leads make it to the closing table. C2C does what we do best: lead prospecting and conversion, and leave our agents to do what they do best: servicing clients to close.  Thanks for your interest, Peter. Please contact me if you have any questions."

May 17, 2010 08:33 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Celia,

 

I really appreciate your comments. I understand just where you are coming from regarding the challenges as a new agent. Yes, lead generation is tough, but like I stated to Peter above, C2C's expertise lies in lead prospecting and conversion, freeing up an agent's time and energies to better service their clientele. C2C also has an excellent FSBO program which is ideal for new agents like you. Please contact me for more information on C2C's FSBO program.

May 17, 2010 08:35 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Corinne,

Thanks for the vote of confidence. It is always refreshing to connect with an agent who immediately notices the intrinsic value in LEAD QUALITY. We believe in quality so much at C2C, we've based our entire business on it.  Please contact us if you would like to add C2C as a professional extension of your business.

May 17, 2010 08:36 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Marjorie,

Thank you for your interest. C2C looks forward to working with you.

May 17, 2010 08:37 AM
Dan Nevitt
Capture 2 Close - Flower Mound, TX

Lawrence,

I really appreciate your words of encouragement! Thank you!

May 17, 2010 08:38 AM