Time to Get Hyper Local Again - 7000 points for everyone

Services for Real Estate Pros with ActiveRain

Last summer I did a contest where our members could write 7 blog posts in 7 days and get 1000 points for every post they wrote. I'm sure many of you reading were able to take advantage of that contest then. Well guess what......

It's back!

(although this time I'm going to give you 14 days to write 7 posts)

Hyper Local blog posts are a great way to create content that's desired by your next potential client. We ran a brokerage prior to starting ActiveRain and one of the things we discovered was that the closer a person was to making a purchase decision, the more granular their searches on the search engines became.

We found that clients who registered on our website, and ended up buying a home with one of our agents, acted twice as fast if they used a neighborhood name in their search query. I'll give you an example. Someone could go to Google and search: homes for sale in Seattle.
Or, they could go to Google and search: homes for sale in Queen Anne Seattle. You see, Queen Anne is a neighborhood in Seattle. The person who searched using the neighborhood term, was much closer to making a purchase decision than the one who only used a city term.

Not to mention, the competition for search terms is less competitive the more granular you get. What's the logical next step? How can you get more granular than a neighborhood? What about a specific sub-division or a specific condo complex? Somebody who is searching for information about a specific sub-division or condo complex is going to be even closer to buying than someone looking in a neighborhood......and the competition to rank for those terms is less competitive.

(granted, the search volume is less, the more granular you get as well..............but would you rather have 100 leads and close three, or get five contacts and close three? The answer is obvious to me)

The Contest

Write 7 Hyper Local posts about your market. The post must be written AFTER my post. Meaning you can't just dig up an old post.

The post must be a minimum of 300 words. I'm not going to count but consumers want good information and you need to be able to explain the essence of the community, condo building, sub-division, etc.....it should be somewhere close to that length.

You need to READ BRAD's POST. You need to study the post. You need to implement his suggestions. He gives some SUPER HELPFUL pointers that I would like you to adopt in your post. The purpose of this is not to get 1000 points. The purpose is to write a blog post that ranks well in the search engines and focuses on a specific neighborhood, condo complex, or sub-division in your market. Use this exercise to incorporate the things Brad discusses and get busy dominating hyper local search results in your town.

I'll give you 1000 for each post. (that's 7000 points total) Don't half-ass it. This isn't for the points. This is for you to get better at writing hyper-local posts that target consumers. Every time you write a post, I need you to come back and leave a link to the post in the comment section of this post. That's how I award your points.

The link should be the title of your blog post linking back to the post. That way, if your title is no good, we can help you fix it. Of course, YOU ARE GOING TO READ BRAD'S POST so your titles will be great.

You can do seven total posts over the next two weeks. One post every other day. Do not wait until the last minute and dump 7 posts the last day. This looks bad to consumers who are already following your blog posts. Do one post, every other day for the next two weeks. You have until Thursday, March 25th at 11:59pm Central time to get your first post up. Then get your next post up 48 hours later and so on.

( Know of someone that could benefit from becoming a Rainmaker? They can get their first month of Rainmaker for $5 buy clicking here or you can send them to http://arpromo.com/rainmaker )

Ready, Set, GO!!!!

(This post is closed for comments because once we get close to 300 comments, things start to get a little slow. You can leave your links and additional comments on the follow up post here)

Posted by

Bob Stewart
ActiveRain Ambassador


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Comments (253)

MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

HI Bob, ActiveRain was a New Year's Resolution for me so this is my first contest. From the people I have interacted with in ActiveRain this is going to be a terrific learning and sharing experience, as I feel the participants here are not only the competive individuals, a common characteristic of sales, but the most creative bunch of motivated self starters  I have ever had the benefit of being associated with, looking forward to it!

Mar 24, 2010 05:58 AM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Bob, I'll have to get creative because I own a handyman business so I don't focus on hyper local, but think a series about where to find your home professionals will find your theme.

Mar 24, 2010 06:02 AM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Awesome Bob .. I had already decided to start doing this ... Lewis Russell (from Austin) had already given me some great examples of "hyper localism" so this is fantastic!!!   (and a reason to get started today!)  pippa

Mar 24, 2010 06:04 AM
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De



Mar 24, 2010 06:06 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor
Mar 24, 2010 06:18 AM
Randy Randolph
RSVP Real Estate - Redmond, WA
Uber Broker , Redmond, Kirkland, Renton, Short Sales

Oh No! I just heard about this :( I don't know how I missed the original post. Time to get Hyper and write some blogs about where I live. I love this idea of blogging and thanks for incentivizing  it for us. I might go sit outside at Victor's Coffee House in the sunshine while I do my writing

Mar 24, 2010 06:19 AM
Sherri Sherpy
NMLS #287770
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor
Elaine Stewart
Elaine Stewart is the #1 Individual RE/MAX Agent for 11 years straight in the Coachella Valley. (760) 668-2399 - Palm Desert, CA
RE/MAX Desert Properties

Bob, Here is my first post. I have been doing these for a while now but after reading Brad's Post, I have learned a lot. Thanks for the challenge and thanks to Brad for the great pointers.

Rancho Mirage Country Club

Mar 24, 2010 06:23 AM
Brian Morgenweck
Power Realty Group, LLC Bergen County, NJ - Hackensack, NJ
Broker/Owner, GRI, CRS, ABR, SRS

I'm in, brother!

Mar 24, 2010 06:31 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Bob - if these are the rules - how do those of us who are not Real Estate Agents, but in related fields write posts to participate in the contest?  These rules are set so that only Real Estate Agents can easily participate.  I'm a little confused.

Rules as mentioned above

No Listings

No Local Businesses

Write about a sub-division, condo complex, neighborhood, community. Something smaller than a city. Listings sell and you may have to take them down after they do. A description of a sub-division doesn't change a whole lot over time. So no listings. If you want to stick a listing in the bottom of your sub-division post, I'm alright with that. But the post needs to be centered on the area or place.

Stay away from local businesses. Although these posts are FANTASTIC and I would strongly encourage you to be writing about them, we will come back to that in a few weeks. This is about writing about places that consumers DO search for when looking to buy a house."

Mar 24, 2010 06:37 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

I am so excited, I wanted to do this last year but I was not licensed in FL to do this sub division.  Localism will be the best way to promote this development!!!!  Count me in!

Mar 24, 2010 06:37 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

 My first of 7 blogs. 




Mar 24, 2010 06:39 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor
Raymond MAASKE
BusCom Real Estate Services - Okanagan Valley, BC
Commercial Real Estate
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Kate Bourland,

(and anyone else that isn't a real estate agent)

I will relax the guidelines a little bit for non-real estate agents. If I was a loan officer, what I would do is write posts about cities around me in conjunction with types of loan programs.

In your case, I might write about 'Shasta California Debt Elimination Service'

So I combined a city term, with a service you provide. A loan officer may use type of programs combined with city terms. 'Shasta California FHA 203K Rehab Loan'

The other option is to write about 'How to Buy a Home in (Specific sub-division, neighborhood, condo complex)'.

Mar 24, 2010 06:54 AM
Rich Edgley
Greater Chicagoland Home Inspection - Saint Charles, IL
Here is our first one.. http://activerain.com/blogsview/1563307/moving-to-saint-charles-illinois-st-charles-
Mar 24, 2010 06:55 AM
Cheryl & David Skolnick
Keller Williams - Rancho Cucamonga, CA
Cheryl & David Skolnick
Keller Williams - Rancho Cucamonga, CA
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

We are getting up there in the number of comments. I have closed this post for comments, as once we get close to 300 it starts to load very slow (regardless of the proxy errors which we have 100% of our development resources aimed at resolving. We recently bought three new servers and are in the process of installing and integrating them)

You can leave additional links and comments here on the follow up post

Mar 24, 2010 07:02 AM