Are You Getting Run Over By Your Career???

By
Services for Real Estate Pros with Real Estate Pipeline, Inc.

I have never claimed to be a smart person. I dont specialize in "smart". What I do specialize in is surrounding myself with a miriade of smart people. People whom I consider to be industry leaders. Revolutionaries. People focused on making the people in our industry better...Heck, the entire industry better.

We all know the names of people here on AR that work toward that goal. But, there are many more outside of ActiveRain that have the same goal in mind.

One of those people of whom Im speaking is Matthew Rathbun. He is an agent, trainer, coach, mentor, and blogger.

I first met Matt on Twitter through several mutual friends of ours over a year ago and quickly tapped him for information and knowledge. We have developed a friendship that has continued thus far...fingers crossed that it will in time as well.

Aside from his work as an agent in Virginia, Matt runs a real estate education center. He knows his stuff (for lack of a better word). You should check him out at www.TheAgentTrainer.com.

He posted the following yesterday.......

 

 

Stop Being a Squirrel

squirrelgrassMaking It To The Other Side

Have you ever seen a squirrel in the middle of the road?  He’s there all cute and furry just trying to find a snack to munch on.  He sees your car coming and starts toward the left… no, no the right… no, the left and then there’s nowhere to go but ::bump:: under your tire.  It’s sad really, but it’s just what happens.  This reminds me of a lot of agents today. 

There they are, standing all cute and furry just trying to get a client to work with them.  They are standing in the road of their career and they hear the car coming that is the end of that career.  On the one side of the road is some new marketing idea of tool and on the opposite side of the road is some other new flashy, shiny newer idea.  They need to get to the side and as they start toward marketing idea A, they are distracted back to the other side by pitch B.  They are so busy trying to reach each side of the road that they get caught in the middle and BAM! they get hit by the oncoming car and it ends their career. 

They never get to either side and learn to master any certain skill. 

Too Many Options?

Real Estate coaches and instructors are constantly coming up with new tools and ideas.  It’s what we do, but most us don’t intend for agents to do it all.  Some folks talk about success being in hand-written notes; some talk about doing great YouTube video and what we get is agents doing YouTube videos of themselves writing hand-written notes. 

There is only so much time and money that agents can dedicate to any marketing task.  An agent must take the time to evaluate all the tools out there and make a plan on how they are going to execute them.  It’s important to ensure al the market tools tie together to get the maximum results and coverage. 

Some questions to ask:

  • Is this a tool that fits into my budget?
  • Is this a tool that I’m confident I use well?
  • Will I stick with it until it produces clients?
  • Does my targeted client niche use the tools and appreciate their value?
  • Does this have a long shelf-life?
  • Does this tool compliment my other engagement efforts.

These are just a few considerations for an agent.  Hopefully you’re taking the time to develop your career deliberately and intelligently.

 

If you would like information, follow Clint on Twitter. You can also fan us on Facebook!

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Re-Blogged 1 time:

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  1. Bill Jones 03/26/2010 04:58 PM
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Rainmaker
1,165,794
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I don't think I am a squirrel but I know I am "NUTS"!  Sorry, just had to go for the pun this morning.  :)

Mar 24, 2010 01:19 AM #1
Rainer
43,288
John Armstrong
Coldwell Banker Heart of America - Bloomington-Normal, IL

Clint, I agree we have so many options. I think we try to make this business harder than it is.

Mar 24, 2010 01:20 AM #2
Rainer
324,641
Don MacLean
New England Real Estate Center Inc. - Easton, MA
Realtor-Homes for Sale- Easton, Mass 02356

Direction and focus.

Stay on track.

Enjoy the day

Mar 24, 2010 01:23 AM #4
Rainer
23,203
Mary Jo Thomas
Solutions Real Estate - Phoenix, AZ

Clint, Thank you for the information.  It is best to decide wisely what marketing to use and then spend the time and money in perfecting it instead of running in to many directions.

Mar 24, 2010 01:26 AM #5
Ambassador
1,615,784
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

A person will go farther in life when surrounding themselves with smart people. Great post

Mar 24, 2010 01:28 AM #6
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Paula -- Nice....LOL! You win for the day. :-)

John -- I think you are dead on with that statement, my friend.

Don -- Exactly! Enjoy yours also!

Mary Jo -- It is always best to do just that. :-) Excellent statement.

Harry -- Yes, I think that is very true. :-)

Mar 24, 2010 01:30 AM #7
Rainmaker
554,058
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Great article by Matthew. Even though I have "tried" many things in my career it was always with enough sense to know if it was within my budget. I have also learned to dump what does not work. Social media is what's working for me now:)

Mar 24, 2010 01:37 AM #8
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Barb -- Thats how I met Matt...and its the only marketing we do currently for our company. Must be doing something right. :-)

Mar 24, 2010 01:41 AM #9
Rainer
65,610
Marcy Eastham
Town & Country Realty Corvallis Oregon - Corvallis, OR

Hi Clint,

This is a great article.  Thanks for sharing -- I laughed at the idea of a YouTube video of an agent handwriting notes.  I know people that would do that!! ;-)

Have a great day!

Mar 24, 2010 04:04 AM #10
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Marcy -- I know people that have done that. ;-)

Mar 24, 2010 04:05 AM #11
Rainmaker
642,606
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Clint ~ Sometimes I feel exactly like that squirrel, and I've been in real estate for 17 years!

Mar 25, 2010 12:58 PM #12
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Dawn -- Thank you for admitting it. ;-)

Mar 25, 2010 11:56 PM #13
Rainmaker
180,528
Bill Jones
Discovery Real Estate Ltd. - "Homes By Jones" - Airdrie, AB
Realtor (403-701-1739) Airdrie & Calgary Area Homes and Condos

Thanks for the intro to Matthew Rathbun and his insightful post, I think I'll reblog this one.

Bill

Mar 26, 2010 05:01 PM #14
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Clint:

Matt's a wise coach who recoginizes that one shoe does not fit all and find out what you are comfortable with.

Ty

Apr 06, 2010 11:09 AM #15
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