I have never claimed to be a smart person. I dont specialize in "smart". What I do specialize in is surrounding myself with a miriade of smart people. People whom I consider to be industry leaders. Revolutionaries. People focused on making the people in our industry better...Heck, the entire industry better.
We all know the names of people here on AR that work toward that goal. But, there are many more outside of ActiveRain that have the same goal in mind.
One of those people of whom Im speaking is Matthew Rathbun. He is an agent, trainer, coach, mentor, and blogger.
I first met Matt on Twitter through several mutual friends of ours over a year ago and quickly tapped him for information and knowledge. We have developed a friendship that has continued thus far...fingers crossed that it will in time as well.
Aside from his work as an agent in Virginia, Matt runs a real estate education center. He knows his stuff (for lack of a better word). You should check him out at www.TheAgentTrainer.com.
He posted the following yesterday.......
Stop Being a Squirrel
Have you ever seen a squirrel in the middle of the road? He’s there all cute and furry just trying to find a snack to munch on. He sees your car coming and starts toward the left… no, no the right… no, the left and then there’s nowhere to go but ::bump:: under your tire. It’s sad really, but it’s just what happens. This reminds me of a lot of agents today.
There they are, standing all cute and furry just trying to get a client to work with them. They are standing in the road of their career and they hear the car coming that is the end of that career. On the one side of the road is some new marketing idea of tool and on the opposite side of the road is some other new flashy, shiny newer idea. They need to get to the side and as they start toward marketing idea A, they are distracted back to the other side by pitch B. They are so busy trying to reach each side of the road that they get caught in the middle and BAM! they get hit by the oncoming car and it ends their career.
They never get to either side and learn to master any certain skill.
Too Many Options?
Real Estate coaches and instructors are constantly coming up with new tools and ideas. It’s what we do, but most us don’t intend for agents to do it all. Some folks talk about success being in hand-written notes; some talk about doing great YouTube video and what we get is agents doing YouTube videos of themselves writing hand-written notes.
There is only so much time and money that agents can dedicate to any marketing task. An agent must take the time to evaluate all the tools out there and make a plan on how they are going to execute them. It’s important to ensure al the market tools tie together to get the maximum results and coverage.
Some questions to ask:
- Is this a tool that fits into my budget?
- Is this a tool that I’m confident I use well?
- Will I stick with it until it produces clients?
- Does my targeted client niche use the tools and appreciate their value?
- Does this have a long shelf-life?
- Does this tool compliment my other engagement efforts.
These are just a few considerations for an agent. Hopefully you’re taking the time to develop your career deliberately and intelligently.