Super-Important Search Engine Tip

By
Services for Real Estate Pros

confusionHere are two very important tips to help your site do better in Google, MSN and Yahoo.  It's easy and it's common sense and anyone can do it just as soon as you finish reading here.  But of course, as usual, before I provide the tip, I've got to give you my reasoning.  My readers know I'm...uh...kind of long-winded.

First tip:  For those of you that use link farms- stopThey very well may be hurting you. 

In case you aren't aware, link farms are often called "directories."  They contain no useful information whatsoever.  Google crawls these sites and doesn't find what Google loves- which is information.  All it finds is page after page of links.  The Google doesn't like this.  Some of you have been ripped-off already and have paid for links from these places.  Sorry about that.  Only good days ahead though!

I wrote a post last week called The Big Gay Mortgage Directory, and the post was about a useless directory, with no Google page rank, charging Realtors $80 to list themselves as gay-friendly.

Whether you are gay-friendly or not, you should not pay money for a link from a link farm.  If you haven't read that post, and you have paid for so-called "directory" links in the past, you might want to click the link above and take a look.

Not all directories are bad however.

It takes some experience to sniff out the good ones, but there are some good real estate directories out there.  I'm not going to promote any of them here, but I am going to promote the best directory on the internet.

DMOZ.org is called a "search engine" by many people, but it's actually a directory... 

From their website, DMOZ is: "the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors."

You see, DMOZ is a directory that holds sites to the highest standards.  Unlike Google, which will eventually find any site by "crawling" the web, the DMOZ has every site manually inputted by users (Realtors for example) and then checked over by a volunteer editor.  If you pass muster, you just gave yourself a very powerful, one-way, inbound link to your website.

Unlike with Google, the DMOZ will not allow any sites that have "under construction" pages, or spyware...or any crap.  When you submit your site to the DMOZ, it better be an honest, well-done site, or the volunteer army of editors will not list your site at all.

So what you have with the DMOZ is a very pure search engine of sorts.  Google, of course, knows this.  The DMOZ has been around a long time.  MSN actually crawls the DMOZ and if you are listed, will use the DMOZ's description of your site in the MSN search results.  That's how important this website is to the other search engines.

Getting listed in the DMOZ is one of the most important (and basic) steps you can take in advancing your site.  It has an AWESOME page rank of eight and...

it's free! 

Any other site that has a page rank of 8 will be charging you for text links, and it would be worth every penny.  In fact, if you can get a link from a PR 8 site and they asked you for $500 a year-- pay it.  (P.S.-- if you don't know what page rank is, you can read about that here.)

So go register your site on the oh-so-free DMOZ right now.

But a word of warning:  They are very particular about who is accepted.  Make sure you submit your site in the proper place.  Read their rules carefully before submitting!  Once more:  Read the rules carefully. 

Do not lie about anything.  They will not allow you to use hyperbole-- ("I am the best Realtor in Denver!!!")-- and they won't allow you to manipulate them.  Again, it's an army of geeks guarding this directory and you don't want to mess with 'em. 

First, search for yourself and make sure you're not already listed.  If you are not, browse to your area, for example:  http://dmoz.org/Regional/North_America/United_States/Arizona/Business_and_Economy/Real_Estate/

Chris Elizabeth Griffith posted a very useful comment on the topic of getting accepted:

I went back and reviewed the entries and the one's that have the agency name in the headline are accepted. That must be key (until one changes brokerages).

http://dmoz.com/Regional/North_America/United_States/Florida/Localities/B/Bonita_Springs/Business_and_Economy/Real_Estate/

Thank you Chris!

Take your time; submit a good listing and-- once you get listed-- I can absolutely guarantee you will move up in every single search engine.  Honest to goodness.  Take that to the bank baby.


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Rainer
44,490
John Popp
Charlotte, NC
Great tip, thanks
Aug 03, 2007 03:36 AM #103
Rainer
44,490
John Popp
Charlotte, NC
I had thgough that I registered with them a few months ago, but was not listed when I just  checked - hopefully I will be added this tiime
Aug 03, 2007 03:52 AM #104
Rainer
44,490
John Popp
Charlotte, NC
I had thgough that I registered with them a few months ago, but was not listed when I just  checked - hopefully I will be added this tiime
Aug 03, 2007 03:52 AM #105
Rainer
71,885
Larry Wright
nwRealty.Com - Tacoma, WA
Great info Karen.  I was one of the early listings in Yahoo and have benefited greatly from that directory.  But DMOZ has proven a challenge.
Aug 03, 2007 05:03 AM #106
Rainer
20,736
Seth Callen
Farmers Insurance - Lawton, OK
Thank you very much for that info.  I'm in the process of trying to get registered now.   I hope your loan pipeline looks better than ours.
Aug 03, 2007 07:03 AM #107
Rainmaker
1,037,108
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

You are absolutely right!! My husband is one of those volunteer editors for DMOZ and he is constantly telling people to "stop paying for site submissions and submit your site to DMOZ for free)

 Your comment "Do not lie about anything.  They will not allow you to use hyperbole-- ("I am the best Realtor in Denver!!!")-- and they won't allow you to manipulate them.  Again, it's an army of geeks guarding this directory and you don't want to mess with 'em." is very important.  If you do not follow the guidelines they might (if your lucky or they are in a forgiving mood) alter your information and post your link but more than likely the will just dump it and go on to one who does.

They really get upset at Realtors who try to spam the directory or submit more that one site. If you do this you are generally lucky to get even one listing in the directory. Just remember it is a directory not a search engine.

 

Aug 03, 2007 07:54 AM #108
Ambassador
443,272
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate
Thanks a ton, I submitted my web site months ago, however the reminder to check was needed.  So I checked and I'm not in there.  I'm trying again.
Aug 03, 2007 06:18 PM #109
Rainmaker
123,517
Rebecca Savitski
BSR Real Estate Group - Cary, NC
NC Real Estate Listings
Thank you Thank you Thank you
Aug 04, 2007 02:18 AM #110
Rainer
36,211
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes

Thanks Karen- I submitted and HOPE I followed the rules. Its been 2 weeks now. If we dont make it in how soon can we resubmit? There is no one else in the town I submitted for.... hoping that will help.

Jill

Aug 06, 2007 04:20 AM #111
Rainmaker
236,252
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO
Suzanne Stephens-- you can "opt out" of having the DMOZ description used with a bit of code in your META tags...  I don't have it off the top of my head, but just google "DMOZ description meta tag opt out".  That should do it!
Aug 06, 2007 04:24 AM #112
Rainer
45,784
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design
Thanks Karen. I actually want to "opt in". There's probably a meta tag for that, too, but unfortunately Point2Agent sites don't allow extra meta tags. I'll have to see if I can figure out some kind of workaround.
Aug 06, 2007 04:36 AM #113
Rainer
45,784
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design
Mmmmm..... my research for an opt-in tag led me to think that trying to use the DMOZ description might put my client's 2nd place position  Google SERPs at risk. Maybe I should just recommend leaving well enough alone.
Aug 06, 2007 04:51 AM #114
Rainer
12,967
John Roberts
Keller Williams Realty - Charlotte, NC

Thanks Karen,

Looks like template sites might have a disadvantage in their system.

 

 

Sep 16, 2007 02:43 AM #115
Rainer
5,277
Coco Lemmon
Concepts by Coco, Home Staging, Portland, Oregon - Portland, OR
Concepts by CoCo - Homestager - Portland, OR
Karen - thanks for this blog - I just signed up and will see if I'm accepted!
Sep 16, 2007 02:18 PM #116
Rainer
27,092
Dale Campbell
Virginia Real Estate - Mechanicsville, VA
I have been trying to get listed with them for six months, but they are so dog gone slow!  And then you never know if they rejected it or not.
Sep 21, 2007 12:55 PM #117
Rainmaker
1,089,425
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Karen - I have been reading on various SEO sites around the net that google is no longer giving the DMOZ site the cache it used to. Have you heard this? I registered for DMOZ about a month ago but have not gotten in as of yet. Besides DMOZ any other great real estate directories you like?
Oct 25, 2007 05:37 AM #118
Rainer
36,211
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes
Karen - I see I just got in!!!! Whaoo.. I tried three times to submit and finally gave up and then I saw someone linked to my website through DMOZ. Thanks to your post I learned about DMOZ. Hope your feeling well.
Dec 28, 2007 02:15 PM #119
Rainmaker
544,752
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales
I am wondering if Dmoz considers the statcounter code as spyware.
Dec 28, 2007 02:45 PM #120
Rainmaker
656,032
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
Your posts are always so informative. Thanks for sharing your information. All the best for 2008.
Dec 28, 2007 03:54 PM #121
Rainmaker
11,196
Glen Kotulek
Home Critique Property Inspections LLC - Austin, TX
Austin Home Inspector, schedule online www.homecritiquepi.com

Super info Karen!  I have already submitted my website to DMOZ and am hoping for the best!  Thanks again!

Jan 27, 2009 11:06 AM #122
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Rainmaker
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Real Estate and Law Firm SEO
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