In my previous post "So you still want to get robbed..." ,I wrote about social media security and privacy awareness. Location has played a key part on the latest social media trends but also presents a threat if misused. In an effort to fully understand location based social media, some of my readers asked what Foursquare was all about. How does Foursquare help a business grow or profit?

Foursquare is a GPS-enabled technology that allows businesses to create promotions in which they reward customers with points, badges (and more) whenever they arrive or drive by a location that has been pre-loaded to qualify. You can use Foursquare with your smart phone (Iphone, Blackbery, Android, Palm). You can learn all about it at Foursquare for Business or you can watch this video on Foursquare:
3 Ways You Can Use Foursquare Effectively are:
- Creating enticing promotions.
- Enhancing your social media presence.
- Making locations available to your customers so they may check in and participate.


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