Clarification about Hyper Local Blog Challenge
I had to shut the comments down in the other post as it gets a little hard to load after we reach about 300. So this is a continuation of the hyper local challenge where you can earn 7000 points in two weeks for writing content about a specific area in your market where someone would want to buy real estate. You can read all the details here.
Let me clear up a few things. Some people are a litte off target.
Write about a place someone would want to live. Many of you are writing fantastic hyper local posts about businesses, events, and things to do. While those posts are outstanding, they miss the mark for this particular exercise as they do not focus on someone that is looking to buy real estate in a particular area.
I want you to write a post about a specific sub-division, condo complex, neighborhood or community
Here are some GREAT examples:
Notice the common theme of each of these? Yep, they are about a specific area in the city each of these members target. Take a look at these posts. This is how you write about a hyper local area.
Additional thoughts on Hyper Local posts as a listing tool.
How can you use these type of posts to target listings? You have to be able to paint a picture for your potential seller of how people search for homes. It shouldn't be too tough to convince them that 85% (+/-) of homebuyers start their search online. If you can do that, the next step is to convince them that you want to target the people online that are looking to live in their specific neighborhood, sub-division, condo complex. If you rank first for 'homes for sale in (your city)' that will probably get you lots of leads, but it won't help sell your clients house as easily. The way to help sell your clients specific house, is to be able to find the person that is searching for a home in their specific neighborhood, sub-division, or condo complex.
The buyer doing a specific search of that nature, is MUCH closer to actually buying something and they are interested in the exact house that you want to list. So if you can pull up Google and demonstrate to your potential seller that you rank on the first page (maybe even the first position) for a search term that is specific to their home, you should be able to convince them that when someone does that search, and finds you, you are going to do your best to get them to visit the clients home. And the person doing a specific search is further down the line than someone doing a general city level search.
Does that make sense? This is the thing that could separate you from the competition. You know how to target the EXACT person that wants to buy the home your potential seller is looking to sell.
( Know of someone that could benefit from becoming a Rainmaker? They can get their first month of Rainmaker for $5 buy clicking here or you can send them to http://arpromo.com/rainmaker )