Hyper Local Challenge Continued

Services for Real Estate Pros with ActiveRain

Clarification about Hyper Local Blog Challenge

I had to shut the comments down in the other post as it gets a little hard to load after we reach about 300. So this is a continuation of the hyper local challenge where you can earn 7000 points in two weeks for writing content about a specific area in your market where someone would want to buy real estate. You can read all the details here.

Let me clear up a few things. Some people are a litte off target. 

Write about a place someone would want to live. Many of you are writing fantastic hyper local posts about businesses, events, and things to do. While those posts are outstanding, they miss the mark for this particular exercise as they do not focus on someone that is looking to buy real estate in a particular area.

I want you to write a post about a specific sub-division, condo complex, neighborhood or community

Here are some GREAT examples:

West Manor, Cary, NC: Upscale custom homes in a great Cary location
Luxury Coastal Gated Community Landfall of Wilmington
Ruth's Landing - New Homes Apex NC
Worthington's Olentangy Hills neighborhood

Notice the common theme of each of these? Yep, they are about a specific area in the city each of these members target. Take a look at these posts. This is how you write about a hyper local area.

Additional thoughts on Hyper Local posts as a listing tool.

How can you use these type of posts to target listings? You have to be able to paint a picture for your potential seller of how people search for homes. It shouldn't be too tough to convince them that 85% (+/-) of homebuyers start their search online. If you can do that, the next step is to convince them that you want to target the people online that are looking to live in their specific neighborhood, sub-division, condo complex. If you rank first for 'homes for sale in (your city)' that will probably get you lots of leads, but it won't help sell your clients house as easily. The way to help sell your clients specific house, is to be able to find the person that is searching for a home in their specific neighborhood, sub-division, or condo complex.

The buyer doing a specific search of that nature, is MUCH closer to actually buying something and they are interested in the exact house that you want to list. So if you can pull up Google and demonstrate to your potential seller that you rank on the first page (maybe even the first position) for a search term that is specific to their home, you should be able to convince them that when someone does that search, and finds you, you are going to do your best to get them to visit the clients home. And the person doing a specific search is further down the line than someone doing a general city level search.

Does that make sense? This is the thing that could separate you from the competition. You know how to target the EXACT person that wants to buy the home your potential seller is looking to sell.

( Know of someone that could benefit from becoming a Rainmaker? They can get their first month of Rainmaker for $5 buy clicking here or you can send them to http://arpromo.com/rainmaker )

Posted by

Bob Stewart
ActiveRain Ambassador


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Fred Hookham
Keller Williams - Milton, WI
Mar 25, 2010 04:27 PM #326
Kelly and Laura
Re/Max Estate Properties Palos Verdes - Redondo Beach, CA
Sisters SOLD on the South Bay
Mayra Espinosa Realtor San Mateo Pacifica Homes
Red C Realty| Call 650-996-8961 - San Mateo, CA
Pacifica -San Mateo,CA Real Estate agent, Buy,sell

Hello Bob,

Here is my first Blog. I am having problem with the site, it is very slooow.........I will come back later to make some changes. I am looking for a good blog editor.

Hayward Park in san mateo

Here is the URL. Thanks



Mar 25, 2010 04:29 PM #329
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate
Mar 25, 2010 04:30 PM #330
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Thanks for the opportunity and encouragement Bob.

Port Moody Neighbourhoods: Coronation Park

Mar 25, 2010 04:31 PM #331
Sandra Corrigan
CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO

Thanks Bob and thank you to everyone at AR for the new servers. I had an easy time posting tonight!

Here is my third blog entry.



Sandra Corrigan

Mar 25, 2010 04:35 PM #332
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I appreciate your tips for our posts. For some reason, I cannot insert a photo even when I allow pop-ups.  Any ideas?

Link to post:


Mar 25, 2010 04:37 PM #333
Whitney Peddy
de Luxe Homes & Estates - Fort Worth, TX
Ann Hayden
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO
Mar 25, 2010 04:43 PM #335
Megan Izdebska & Hanna Manoufar Chandler, Scottsdale Real Estate Agent
United Brokers Group - Chandler, AZ
Double Commitment. Double Results.

#1 -  Carino Estates in Chandler, Az -  Homes for Sale
we will appreciate any feedback, thank you.

Mar 25, 2010 04:47 PM #336
Steve Shatsky
Dallas, TX
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
Mar 25, 2010 04:47 PM #338
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Okay Bob, Here is my first post about a neighborhood in Fair Oaks, CA:  It's Easy to Fall in Love with Fair Oaks Village in Fair Oaks California!  Enjoy!

Mar 25, 2010 04:47 PM #339
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA
Keith & Shannon French
www.KeithandShannonFrench.com - Catonsville, MD
Baltimore's Best for Rent To Own Homes
Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

Blog post #1. 11:52pm. :) I'm hoping that I'm on the right track.


Mar 25, 2010 04:53 PM #343
Dora & Vincent Kwok
HomeSmart Real Estate - Chandler, AZ
CNE - Chandler, Arizona Real Estate

Bob -

Post #1

Chandler's Ocotillo Neighborhood




Mar 25, 2010 04:53 PM #344
Samantha Davault
Alexander Chandler Realty - Fort Worth, TX
Fort Worth, TX

Hi Bob,

Here's my post. 


Mar 25, 2010 04:56 PM #345
Karen Winters, Berkshire Hathaway HomeServices KoenigRubloff
Berkshire Hathaway HomeServices Koenig Rubloff Realty Group - Chicago, IL - Chicago, IL
Chicago, IL

My very 1st attempt at a hyper-local post.  (shudder, shudder)


I did read Brad's blog, (as I dashed out the door this morning).  I am in the middle of 3 days of classes and not near my computer all day, but I was determined not to let this opportunity pass me by. If I did not get the hyper-local concept right this time around, I'll have more time to improve as I post all 7.

Thanks for the challange.


Mar 25, 2010 04:57 PM #346
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

You can post additional links here


Mar 25, 2010 05:01 PM #347
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