Selling your home in Metrowest MA? It pays to Interview a Top Realtor!

Real Estate Agent with RE/MAX Executive Realty 91362

 There are thousands of Real Estate agents that service the Metrowest Boston area. There are, however, vast differences in the skill level, services offered, and marketing efforts of the Realtors that cover towns in Metrowest Massachusetts.

 Lets start by analyzing the many things a Metrowest MA Realtor can do for you to market your home besides putting it in MLS. The local newspaper used to be a good source for marketing homes. The Metrowest Daily News and Boston Globe were the dominant sources for for marketing homes in Metrowest Massachusetts over the last decade. Buyers however, don't frequent these sources like they used to when looking for a home in Metrowest MA. All the newspaper resources that used to be so successful in the past for advertising and marketing your Metrowest MA home, just don't work anymore. The volume of calls received from these sources has dwindled severely. The Boston Globe has seen the trend progress and because of this has started to put a lot of their resources into making the real estate section of a better place for Metrowest MA Realtors to market their homes. The website is owned by the Boston Globe.

It is clear that the Internet is where any good Realtor marketing homes in Metrowest MA should be putting their efforts. A year ago 70% of all buyers were beginning their search on the Internet. Now more than 85% are looking and finding their homes on the Internet. Hiring a Metrowest MA Realtor who is Internet savvy, has the technology in place, and can provide you with an abundance of Internet exposure has become an absolute necessity in todays market. Internet marketing has become one of the most effective means to sell your Metrowest MA home.

Some of the the sites to market a home on the Internet include is a consumer friendly website that allows buyers to see homes that are on MLS throughout the country. has the largest volume of traffic for real estate related websites. While viewing homes in, you will notice big differences in how Realtors market their homes there. A good Realtor will take the time to "enhance" the listing. As a Realtor, you are allowed to add up to twenty photos of the property you are marketing. Survey after survey says that the photos are the most important tool to market a home. The phrase "A picture is worth a thousand words" is never more evident than in Real Estate. Realtors are also able to write their own custom text to help buyers understand what the best features are about the property. Many of the Realtors in Metrowest MA do nothing to "enhance" their properties. You should ask the Realtor you are considering whether or not they have an upgraded site at There are plenty of agents that don't because it costs extra money.

The most heavily traveled real estate company website happens to be the company I work for RE/ RE/ is similar to in that you are able to see all the properties on the market from one website. When going to competing companies websites such as and you are only able to view their respective company listings.

One of the latest sites to effectively market a Metrowest Massachusetts home is Zillow initially was more of a site to get a quick evaluation of your homes value but is now being used as a site to market homes. As a Realtor, you are able to enhance listings with multiple photos and descriptions. A valuable tool in marketing your Metrowest MA home, as this is a heavily traveled site. Another site that is also starting to make some headway is and yet another good site and one of my favorites is RealBird. Here is a sample of the RealBird site for a home I am marketing at 10 Cardinal Circle, Medway MA.

Along with these sites you would think that all Metrowest MA Realtors would have search engine optimized, lead generating websites. Many Metrowest MA agents do not and rely on company websites. My personal website, Massachusetts homes for sale allows buyers to sign up to receive MLS access as well as to get emailed daily when a new property comes on the market that matches their search criteria.

One of the newest and most important ways to market a home in Metrowest MA is through blogging. Blogs are an excellent means  to get noticed by the search engines. Some of the best agents from around the country have figured this out and are now blogging like crazy. One of the best Real Estate platforms to blog on is Active Rain and Both of these sites are very well recognized by the search engines such as Google and draw traffic to the Realtors who use them. Blogs are personal. Blogs provide buyers and sellers with great information, tips, advice, news, market reports, and promotion of properties. Here are examples of some of my recent blog posts:

Attention Home Sellers - don't get sued because of bedroom misrepresentation.

Get your Title V done early

Metrowest MA Real Estate - why most companies don't offer Sub-agency

Real Estate Interview questions for Realtors

Massachusetts Short Sales

Title V and selling a home

Massachusetts home selling costs


Social networking sites are also raising the bar on how a property can be marketed. For example see my Metrowest MA Real Estate site on This is an example of a site I created to draw additional traffic to my listings as well as myself. Some other important social networking sites are stumbleupon, digg, and These sites allows users to post their favorite Internet sites for others to see under different topics. Real Estate is always a popular topic. These sites allow your website to become more visible. As a top Metrowest MA Realtor, I like to take advantage of these sites. It does not pay to be a "secret agent" in Real Estate. Flickr is also a site where you can post photos. I use this site to market homes I am selling in and around Metrowest MA.

One of the more recent tools I am using to market homes is called V-flyer. The V-Flyer is a widget with all the homes you are marketing that you can import to your Blog, website, or be emailed to your clients and customer. See an example of my V-Flyer that I am currently using to market my homes in Hopkinton and surrounding towns.

How about mini Virtual tours? I am also using a virtual tour widget by Real Estate shows that is sent to MLS,, and My Blog. This Virtual tour can also be emailed. Here is a sample of the Real Estate shows tour for a home in Hopkinton Massachusetts that I sold. I have also incorporated the Real Estate shows into my Massachusetts Real Estate site for buyers to get a better flavor of the homes.

When interviewing a Realtor one of the better things to do is to "google" their name. If the Realtor knows how to market online there should be pages and pages of results. If not "seller beware" as you have found an agent that does not know how to market homes online. After all, if the Realtor does not know how to market themselves how could you expect them to be able to market your home well. In a tough Real Estate environment do not sell yourself short. Make sure you hire a web savvy Realtor.


Thinking of selling your home in Metrowest Massachusetts? Want a top RE/MAX agent that knows how to market homes - Contact Bill Gassett, RE/MAX Executive Realty via email at or by phone at 508-435-5356.

I am the team leader of the #2 RE/MAX Team in Massachusetts. I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland MA, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Douglas, and Framingham MA.

Want to sign up to access MLS and beat other buyers to new listings?  Use my MLS property finder site with no obligation.

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Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.


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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Wow, you put some time in this post Bill and it has a host of very useful consumer information.  Nice promotional post.
Jul 27, 2007 11:45 AM #1
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Thanks Gary.....I did put a little extra effort in this post because I think it is invaluable for consumers to be educated on the differences between marketing effort and skill level of many agents in my area. Our business is filled with dissatisfaction and a big part of that is sellers just picking anyone to list their home.
Jul 28, 2007 04:33 AM #2
Scott Reed

You have put together a nice post showing what you do.

Jul 24, 2008 11:35 AM #3
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Scott - I appreciate your compliments. If you live in the Metrowest Massachusetts area be sure to look me up for any Real Estate needs you may have. Again thanks for dropping by.


Jul 24, 2008 11:42 AM #4
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Bob or should I say the rep for Fizber? Maybe you would care to explain why over 80% of all FSBO'S end up signing up with a Realtor after failing on their own? In a challenging Real Estate market it is nearly impossible to sell your home on your own.

BTW - I see that the Fizber site charges for Real Estate forms. Most Realtors would gladly supply a FSBO a form for FREE.

Jul 29, 2008 02:09 AM #5
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Metrowest Massachusetts Real Estate
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