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What is Agressive Marketing to You???

Real Estate Agent with Qualitas Property

In order to be 'Aggressive' The seller has to be as committed as the Listing Realtor. How committed to breakfast is the chicken versus the Pig??? This is no market for chickens!!!

Aggressive marketing is pricing 5% ahead of the market and taking multiple offers!!! Keeping the price the same and expecting the Realtor to pay for more media only confirms with more people that the seller is the highest bidder on their own home!!

Feedback is crucial no matter how frank, this has to be passed to the seller asap. 'Let's wait and see' is not an aggressive marketing tactic. Virtual tours are virtual showings. If you home has not more than 10 showings or an offer in  a 2 week period you market price is not aggressive enough.

It is better for a seller to have contract offers they can turn down or counter than no offers at all. Throwing money at a bad price is not aggressive!!

Posted by

Paul Renton

CDPE, ABR, e-Pro, REO Specialist

New Development & Construction



Direct Line UK 0207 993 2580


Mobile +44 770367 2089

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Skype: paul.renton6



Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Very interesting point you make.  If the price is set "right" in the first place, in our opinion, agrressive is not warranted, it is attracting the target marker in the first place, and then do it consistently and diligently!  Is that what you mean?

Mar 25, 2010 06:09 AM
Paul Renton
Qualitas Property - Cape Coral, FL
ABR, e-Pro, CDPE, RERA, Prince 2, SMSTS

Thx Definately, it is actually unethical to list a home above market value as a Realtor because you are misleading your client. Unfortunately listing at a high price to get the listing, then take buyers and hope for a price reduction is the oldest trick in the 80% agents book.

Mar 25, 2010 06:20 AM