According to a study recently conducted by Chadwick Martin Bailey and iModerate Research Technologies, consumers prefer and are more likely to recommend products/services provided by companies who have social profiles on Twitter and Facebook. The study was conducted using a sample size of 1,500 people and seemed to be primarily focused on Twitter and Facebook.
As indicated by the graph above, 51% of consumers are likely to buy from a company they are a fan of on Facebook. In addition, 67% are likely to buy if they are a follower of that company on Twitter.
Similar results apply when it comes to providing recommendations. While 60% of consumers are likely to recommend a company to others based on being a Facebook Fan of theirs, 79% of people following that company on Twitter are willing to do the same thing.
To better understand how consumers in this study viewed companies without a presence on Twitter or Facebook, they asked them the following question: “What does it say about a brand if they are not involved with sites like Facebook or Twitter?“ The answers among the demographic segments can be viewed in the following manner:
- Females, Age 18-24: “It shows they are not really with it or in tune with the new ways to communicate with customers.”
- Females, Age 50-54: “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.”
- Females, Age 55-59: “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.”
- Males, Age 35-39: “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.”
How Are You Making Your Presence Known On Facebook And Twitter?
With survey results like these, there is no doubt the majority of consumers are interested in brands who establish a presence in social media outlets such as Facebook and Twitter. The reason being is because consumers want to see brands that are willing to communicate on their terms. In addition, it also gives brands the opportunity to market to their audience in a more casual and entertaining manner.
In other words, social networks give brands the opportunity to build relationships with their audience.
As a real estate professional, you can leverage social networks in the same manner. People aren’t interested in hearing pitch after pitch; they want to learn about who you are as a person. So develop those relationships, take a more personal approach to contacting people on social networks, and you too can develop customer loyalty and word-of-mouth recommendations for your brand.
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