Fine-Tuning YOUR Business in This Changing Market

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

Tips from REtech South - #retso 

REtech South offered cutting edge technology tips, fantastic speakers and plenty of camaraderie!  Many of the RETS classes focused on tips of the trade that proactive agents are already embracing but, there's more fine-tuning and change that we need to address in our business in 2010.

At RETS, we heard from CEOs of some of the major real estate firms across the nation; some who feel that we're coming out of the housing downturn; others feel that we'll be traversing in a totally different direction than we're accustomed and feel that we are not quite out of the downturn yet.  

Many of the leading experts agree that our business models will change significantly; others see the need as simply an adjustment of less square footage per agent as a result of the increasing virtual mobility our business is experiencing, with increased brokerage support in technology.    One CEO stated that he would "not hire agents who were not tech savvy" any longer as he wants his brokers spending quality time working with proactive, tech-savvy agents.  He is taking this approach simply because that is what the consumer is seeking.

Other tips:

  • Become a niche agent--you cannot possibly be everything to everyone so, you need to focus on your 'specialty' and stick to it, broadcasting your knowledge in your blog posts and on your websites.

  • Don't forget about the Gen X and Gen Y consumer--Twitter and Facebook are outlets used by those in these two demographics--if you're going to focus on these, you'd best know how to communicate with them.

  • There is an overwhelming desire to obtain simple, yet specific information--the consumer is looking for this and if they find your site and you don't provide this, they'll be gone before you know it!

  • The attention span of an online home shopper is 20 seconds - how are YOU going to capture the consumers' attention and keep them on your site?

  • Automate your business processes--66% of buyers select the first agent they talk to--are you set up to capture these buyers?

  • Trust - Are you conveying trust on your websites and blogs?   If you don't know your market, the savvy internet consumer KNOWS you don't know it!

  • Value - Are you bringing industry value to the table by way of accurate, up-to-date, clear and concise information?  Are you consistently doing this?

  • Localism - Bob Stewart and Brad Andersohn have been telling us to focus on Localism for at least two years.  If you're already focusing on your local market, you're ahead of the game; if you're not, you simply must catch up.  Bob has challenged us once again to participate in a contest focusing on hyper-local - DO IT!

  • VIDEO - The ONE word that was a resounding must-do at this year's conference - and we're not talking virtual photo tours either!  Video is the #1 form of information that the consumer is seeking when they're doing an online property search.  Are you giving them what they're looking for?

Most of the conference discussion revolved around the surge in social media - you don't need to try to focus on every single social site but, you do need to actively participate in more than one--ActiveRain and Twitter or LinkedIn or Facebook, etc.  ActiveRain was highly recommended by numerous speakers this week and I couldn't agree more!  It is the perfect venue to forge relationships with other agents, learn from other agents, communicate with the consumer and share your knowledge with your peers AND the consumer.  

So, accept Bob's challenge and get to it!

Oh, and here are a few photos to make you wish you had attended ReTech South 2010 conference too!  Note--The people in the photos are either AR members or they were endorsing ActiveRain!

panel RetS

Ann Thom Elizabeth

Nannette and Eleanor

Glick Book Signing

CEO Panel Discussion

Jason Crouch


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. June Piper-Brandon 03/28/2010 03:07 AM
Real Estate Technology & Tools
The Art Of Marketing You
ActiveRain Gatherings
Active Rain Block Party
ABC's of Real Estate Marketing
Activerain Link Love
real estate designations
activerain tips
business tips
retech south

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Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Thanks for your comment on facebook, it made my day.

Thanks for the photo's, I missed seeing you and Thom and Elizabeth this year. I looked at photos on Facebook, and it looked more like a huge conference this year. But, am so glad you got to meet Kim.

Are you coming to ReBar in Nashville?

Mar 26, 2010 11:58 PM #13
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the info Debe.  Sounds like a great convention.  Hope you learned a ton of stuff and feel free to share it with us any time!  :-)

Mar 27, 2010 12:05 AM #14
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

Brilliant RETSO recap Debe! Love the list. So great to see you too! (Is this what you were writing while the panel was in session? :-)

Mar 27, 2010 12:19 AM #15
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Lots of key advice in your post. My take away..niche and video. Got to act on these! Thanks.

Mar 27, 2010 01:09 AM #16
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Debe, I didn't know about a new contest.  Thanks for the heads up.  Your tips are spot on...

Mar 27, 2010 01:18 AM #17
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Debe sounds like you had a wonderful time; and the photos conveys this.  The tips you are sharing should be taken seriously, yes the market is evolving.  My goal this year is to master video.

Mar 27, 2010 01:28 AM #18
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

... if anyone needs a blueprint to success, this post is it !

Have printed already and will cross reference irt with my current practises, and adjust where needed.

An invaluable post Sis, and clearly an invaluable event #retso !

Cheers !


Mar 27, 2010 01:49 AM #19
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA


Only 20 seconds....I think this is a wonderful pearl of wisdom in how we approach our efforts!

Mar 27, 2010 02:26 AM #20
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!


Good tips...I keep meaning to use my video more in my listings and also the niche tip I agree with too!

Mar 27, 2010 02:44 AM #21
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Debe, looks like a fun informative time, your post alone will take me some time to actually go through closer and learn the info, thanks for sharing

Mar 27, 2010 03:02 AM #22
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Debe - thanks for the information from REtech South.  Video is something that I'm working on right now.  Cherise

Mar 27, 2010 03:18 AM #23
San Antonio Texas New Homes for Sale - San Antonio, TX

Hi Debe,


Wish I could be at REtech South


Some great information......





Mar 27, 2010 04:27 AM #24
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The real estate business is changing at lighting speed, your points are excellent, thanks for sharing your thoughts.

Good luck and success.

Lou Ludwig

Mar 27, 2010 06:59 AM #25
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC


Mar 27, 2010 08:13 AM #26
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Debe  ----- thanks so much for this great post -- also,I had missed Bob's post about the contest -- I'm getting a late start but will try to catch up.                           
                                                                                  The  <br/><br/><br/>AgentOwned Realty  <br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/>Company<br/><br/><br/><br/><br/><br/><br/>      - Mama <br/>Liz Signature<br/> with blue      

Mar 27, 2010 08:14 AM #27
Spring Haigler
Tradd Residential - Myrtle Beach, SC

I cannot believe I missed this... and I'm only 3 hours away! Where will the next one be held?

I have so much to learn about blogging, but our market has been hot lately and there just hasn't been time.


Mar 27, 2010 11:20 AM #28
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate


Thank you for the recap.  Wishing I had been there.  I am dying to be able to go to one of these events.  Did you and Craig have a good meeting with the mortgage guy?

Mar 27, 2010 01:33 PM #29
June Piper-Brandon
Remax New Beginnings - Baltimore, MD
Piecing Dreams One Home at a Time

Debe, this is great advice.  Thanks for sharing, I liked it so much I reblogged it. 

Mar 28, 2010 03:09 AM #30
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

Nothing ever happens in San Diego. We're the neglected step-child as everything goes to Los Angeles or Las Vegas rather than here.

Mar 29, 2010 02:06 PM #31
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Debe, those are some great tips for everyone to follow in building our businesses. Thanks!

Apr 01, 2010 02:48 PM #32
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Debe Maxwell, CRS

Charlotte Homes for Sale - Charlotte Neighborhoods
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