Cocky, Out Spoken, Walking With A Swagger, Carrying A Big Stick To Sell Early Real Estate.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

 

The caveman REALTOR sold real estate a little differently than modern day real estate agents, brokers do.

ape bones The early multiple listing service (mls) was chiseled in an ordinary flat piece of slate.

The social media spots to post new property listing information on were the local wash tub laundry down by the river.

Or local trade shows in the village on new weaponry and survival techniques.

And basically the grapevine around the jungle where the Realtor roamed, the area he canvassed, serviced. Showing properties, like new stone condos on a woolly mammoth.

Sending slow drip "emails" with just the right mix of dried wood burning on a visible bluff with carefully created smoke images of those new listings over head to show case feature listings.

Or hiring a pterodactyl to pull a property banner to sky write the highlights of the new property just listed up at the Stone Hedge, Phase Two upscale development. Those desirable zip codes commanded lots of clams, big piles of livestock, food stuffs even way back then.

 

Marketing on the Grape Vine Gazette was creative and pretty much the only local publication to advertise a new listing or an open house in.

The first real estate franchise, Caveman Realty had tree top seminars. Were cutting edge in how to "farm" your local real estate market, reach niche audiences.

Round table debates on what the difference between short and long tail reach in your marketing was all about to get property noticed.

Reaching a larger audience cheaper with less granular meta tags and headlines, affordable housing, etc. All was discussed in small group break out eat with your hands dinner table discussions. As the REALTORS broke the bread, ate fresh wildlife kill with out utensils. Pretty much like we still do at local, state, national realtor conventions...but with the introduction of napkins and eating plastic or metal flatware.

caveman real estateEven back then, waterfront real estate was pricey, sought tooth and nail, considered near and dear. No local banks or secondary mortgage market financing to buy these properties with though.

The owner financed the sale with whatever the buyer, broker, seller could haggle out for terms and conditions. So many put oxen on the bargaining table. Used trade out skills and bartered labor before the property deed was conveyed.

Held in escrow meant the granite title description with the official waxed seal, a spot of the owner's blood and hair sample. And a large "X" on the spot marked "grantor" releasing title after conditions of the mortgage were met.

Life insurance requirements, promissory notes to guarantee not to commit waste, to make payments on time, pay the local property taxes. All the same fine print like today. Of what happens for recourse if you didn't toe the line.

Pretty standard boiler plate language like today. These early loans were assumable with proper financial back ground checks. Character assessments. Being no more than a gut feeling. Meeting the new buyer and sizing them up before the loan assumption.The handshake, wishes for good luck in getting the land paid off quickly.

Oh sure, debates over pro-ration of wood fuel. Also whether the entire box of fist sized rocks for defense would stay with the property or not, be included in the sale. Multiple offers and how to handle two caveman after the same property. Procuring cause rules on who's listing it was, who's got the buyer to actually scrawl his mark on the purchase and sale parchment. Easy ways to determine who's efforts, communication led to getting that stone condo purchaser to the monolithic slab closing.

Commissions standard and set in stone so to speak. Not considered price fixing either. Real estate sales pretty black and white those days.

No lawyers to muddy the waters.

Yet.

You could write ads mentioning this neighborhood is ideal for kids, there are churches down the street. Nothing triggered the copy generator, no software big brother. You could raise a family, list, sell, run your real estate peddling operation without HUD warning flags spring up. Evictions of apartments, use the big stick with two words. "Get out."

No censure by the local REALTOR board. Early real estate sales were pretty similar to today's with the most successful brokers being the ones that literally boiled down to the early birds getting the property listing worm. Survival of the fittest and literally fighting for those listings and sales...just like in today's market. Competitive. Commission sales like that but back then, bartering for food, weapons, arranged marriage dowry was big.

No local zoning ordinances against billboards in your advertising saturation around the jungle either. Wall murals of layouts in public places sprung up every where. So early graphic artists, rock chiselers were in demand. And the penalties for ethic violations in any aspect of these early real estate sales a little stiffer than a slap on the wrist and a minor fine.  A write up in the monthly publication from the state real estate commission.

Judged by your peers in an open pit with a tribunal much like the early witch trials in Salem Massachusetts or the McCarthy congressional hearings of the 1950's.

An early prehistoric real estate broker kept his nose pretty clean, watched his back and carried a very large stick. Literally. To use for defense, to pound in lawn signs and to distract. Or shoo away wild animals that might show up during showings of back yards of a stone duplex, waterfront or single family home, er cave.

Beside waterfront locations and high elevations for natural defense early warning features, one floor open concept properties were just as popular for the older generation caveman / real estate audience as today.

Ranches always always the pick of the pack, best of the bunch, cream of the crop for layouts selected by buyers two to one in the housing projects or rock quarry developments offering properties for saleSelling property and making it so easy to peddle property that even a caveman could do it.

I'm Maine REALTOR Andrew Mooers 

Maine, Life Is Way Way Easier.

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Show All Comments
Rainer
30,618
Mike Wilbur
Guild Mortgage Company and Oregon Homes For Heroes - Salem, OR

Great post Andrew.  Love the photos too.  Have a great day.

Mar 27, 2010 05:08 AM #5
Ambassador
3,686,267
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Very cute, Andrew!  Sounds sort of like when I started out in 1983! 

Mar 27, 2010 05:16 AM #6
Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Tarzan and Jane REALTORS had to be careful. Like today, it's a jungle out there, a dog eat dog market to carve out a living in. Something have not changed and listing, marketing, selling real estate is still a basic survival sport.

Mar 27, 2010 05:16 AM #7
Rainmaker
359,106
Aaron Vaughn, REALTOR© 512-845-4204
eXp Realty - Canyon Lake, TX
My knowledge is your power | eXp Realty

Andrew:

This post was a riot! How do you make the time to sell real estate when all your posts are so good?

Mar 28, 2010 06:46 PM #8
Rainmaker
359,106
Aaron Vaughn, REALTOR© 512-845-4204
eXp Realty - Canyon Lake, TX
My knowledge is your power | eXp Realty

Andrew:

This post was a riot! How do you make the time to sell real estate when all your posts are so good?

Mar 28, 2010 06:48 PM #9
Rainmaker
359,106
Aaron Vaughn, REALTOR© 512-845-4204
eXp Realty - Canyon Lake, TX
My knowledge is your power | eXp Realty

Andrew:

This post was a riot! How do you make the time to sell real estate when all your posts are so good?

Mar 28, 2010 06:53 PM #10
Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Stutter comment...gotta love the servers we play real estate around. These blog posts don't take much time..they are already written in my head when I sit down before the computer, tap them out. I'm writing about what I do, love, and not tedious or stratch your head to get inspired stuff after 3 decades of doing it. I usually crank out three, stock pile them, copy and paste and add a few images, links, reformat for SEO purposes and not much fuss/muss in that process. Brokers, REALTORS don't miss many steps, waste much time.

Mar 29, 2010 01:31 AM #11
Rainmaker
153,400
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC
BROKER, ABR, CRS, GRI, SFR, SRES

Andrew:  that was a hoot - it may have been easier for some of those cavemen real estate brokers than today with all the available overpriced inventory out there....

Mar 29, 2010 01:36 AM #12
Rainmaker
192,049
Gregory Bain
Mezzina Real Estate & Insurance - Little Egg Harbor, NJ
For Homes on the Jersey Shore

"An early prehistoric real estate broker kept his nose pretty clean, watched his back and carried a very large stick." And, this has changed, how?

Mar 29, 2010 01:54 AM #13
Rainer
50,813
Connie Winstead
Nancy Puder & Associates - Arroyo Grande, CA
San Luis Obispo County CA Real Estate Agent

All I know is that the word "swagger" will definately be on the list as one of the most overused words of 2010.  Everytime I turn around, I hear it.  And I am soooooooooooo tired of it.  Great article however!

Mar 29, 2010 06:19 AM #14
Rainer
50,813
Connie Winstead
Nancy Puder & Associates - Arroyo Grande, CA
San Luis Obispo County CA Real Estate Agent

All I know is that the word "swagger" will definately be on the list as one of the most overused words of 2010.  Everytime I turn around, I hear it.  And I am soooooooooooo tired of it.  Great article however!

Mar 29, 2010 06:20 AM #15
Rainer
50,813
Connie Winstead
Nancy Puder & Associates - Arroyo Grande, CA
San Luis Obispo County CA Real Estate Agent

All I know is that the word "swagger" will definately be on the list as one of the most overused words of 2010.  Everytime I turn around, I hear it.  And I am soooooooooooo tired of it.  Great article however!

Mar 29, 2010 06:20 AM #16
Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Connie...I never never use the word but it hits you like "outside the box" so and so "rocks" and "rocket science". Swagger got included because of carrying the big stick, being master of the jungle...he man realtor. Saw an ad someplace, think it was a NASCAR driver using Old Spice and he said this is me before the deoderant OS put a swagger in his step. I don't see it used much around here. Glad you liked the rest of the "creation".

Mar 29, 2010 08:47 AM #17
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Where did you get the picture of one of my best clients?

Ty

Mar 29, 2010 09:36 AM #18
Rainer
34,774
Kenneth Young
Uni International LLC - Virginia Beach, VA

Love this... made me laugh.   And I thought only I had run across some clients like this...

Mar 29, 2010 07:00 PM #20
Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Clients have not changed much...the principles of real estate sales are pretty similiar too Ken.

Erica...no wine...just lack of sleep talking.

Mar 30, 2010 12:18 AM #21
Rainer
174,961
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Andrew, Thanks for the fun post!  Those pics do look like some of my clients though...

Mar 30, 2010 02:07 AM #22
Rainmaker
1,431,581
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Ok it sounds like they had a bash back then.  I was not part of that club.

Mar 30, 2010 04:38 AM #23
Rainer
209,154
Laura Coffey
Keller Williams VIP Properties - Valencia, CA
Keller Williams VIP Properties

Great title, good post, love the pic of Chaca...

Mar 31, 2010 01:00 PM #24
Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The Tarzan and Jane Team of Caveman Realty...we market the jungle like no other rock throwing, rough and tough agent, broker can. Ask for a free market analysis of your cave, tree top hideway or riverfront *property today and start packing. We make house calls, swinging vine to vine to spread the world on where you live, why someone should consider buying, owning it. Now utilizing state of the art marketing with colored rock etched slides of all our listings. (*TJR Of Caveman Realty is a HUD approved reseller of trashed, ransacked properties in all price ranges and neighborhoods along the delta.)

Mar 31, 2010 02:00 PM #25
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Rainmaker
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Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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