If a Picture is Worth 1000 Words, What's a Video Worth?

Services for Real Estate Pros with Estates On Line

One of the most-used marketing tools of the trade is a business card. Notably, all Realtors (99.98%) display their photo on their card.

Now, most other professions don't follow this practice. Realtors? Always. The reason of course is to build a brand, build trust, and instill recognition, and a picture is worth 1000 words.

Well then, if a picture is worth 1000 words, then a video must be worth a million!

So video is the most powerful way for Realtors to build brand and personal recognition. Right? Ok, so here's the question:

Why don't more Realtors use video??? I'm not talking about video tours of listings - I'm talking about videos that promote their brand.

Brand-building videos should be prominent on Realtor's websites, but there are very few Realtors that do brand-building videos.

I'll suggest some reasons:

  • "Starring" in a video is not your thing
  • Talking into a video camera can be unflattering
  • Don't know how to script an interesing video
  • Don't know how to do videos that "pop" and give a memorable impression
  • Lack of technical savvy

And I'll suggest some solutions:

  • You don't have to appear in your own video (you can use your business card cameo)
  • There are many video solutions for producing great, attention getting, vids without a personal appearance
  • Background music tracks make voice-overs far more interesing
  • Use avatars to graphically illustrate key talking points
  • Ask your video tour resource to produce a creative, eye-catching, brand popping video

There are so many more reasons, but using video to build your brand will give any Realtor far more traction in their marketplace.

So, set yourself out from the crowd and make a video that prospects will remember. You don't have to be a "Lady Gaga" to attract attention, but you don't have to settle for a photo on a business card either.

So, just do it - but remember, it's entertainment that holds attention, so put on your creative hat. Then it's just "lights, cameras, action"!

If I get some feedback, I'll be happy to follow up with a list of resources that are key components of making great videos.

Thanks for reading.


Comments (2)

Maria Weston
Fort Lauderdale, FL

I loved reading this post, Marv!!

You are suggesting something that can really make THE DIFFERENCE in this competitive era and not easy times for Real Estate.

Very good tips. I am reading now a book about the same you are mentioning ("Crush it, Cash in on your passion", Gary Vay-ner-chuck) and I really agree in taking advantage of technollogy, but also use everything that helps you to build a brand and UNIQUE VALUE

The point with videos is "USER FRIENDLY": in other words. be natural, smile and say something that grabs people attention. You don't have to be very formal (boring) and neither Lady Gaga (as you mentioned) is just about been you and use video like talking with  a friend.

Pictures in business cards are OK but nowadays we have to take the next step!

SEE YOU SOON (in  video blog)

Thank you for sharing!




Mar 27, 2010 07:51 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

Actually, I would rate a video lower than a pictuer. Why? Because a consumer has to click on it and sit still long enough to watch it. Not everyody will do that (I don 't, very often).

Mar 28, 2010 06:10 AM