How Photos Can Keep Your House From Selling

Services for Real Estate Pros with OmniQuest Media Labs - Obeo Distributor

Thanks for the post Anne.

Original content by Anne West 475.122968

By now most of us are aware that home buyers start their search online. According to the National Association of Realtors that number is currently 87% and growing. And 80% of people using the Internet rate photographs as the most important feature of their online search. In fact, these days, with large supply of homes available, most people see online photos as the easiest way to filter all the listings down to a manageable number. Here’s how it works:

Does this photo entice you to buy?


If I like the pictures, the house stays on my list.

If I don’t like them, I click away, never to return.

Common sense, right?

So…it baffles me why home sellers and their agents (who should know better!) continue to commit the three deadly sins of real estate photography:

1. No photos when a listing goes onto the MLS

Here’s a common scenario: an agent gets a listing and immediately puts it into the MLS, even before taking photos of the property, figuring that the pictures can be added later. Or, the sellers pressure the agent to get their property into the system as soon as possible, thinking that the sooner it’s in the MLS, the sooner they’ll have an offer.

A bathroom, I think


Here’s why that’s a mistake:

Read the rest of "How Photos Can Keep Your Home from Selling"

Posted by

Comments (4)

Indera Coggins
Re/Max 100 - Dunkirk, MD

Jeff, thanks for the info. If my client doesn't see a photo, they will not consider looking at a property. I personally won't either.

Mar 27, 2010 07:44 AM
Jeana Cowie
RE/MAX Real Estate Limited - Paramus, NJ
Broker Associate, ABR, CRS, GRI, SRES


Very helpdul reblog. Thanks for psoting.

Mar 27, 2010 07:45 AM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Thanks for the reblog Jeff, I agree totally.

Mar 27, 2010 07:47 AM
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker GRI, SRES

I agree with this post and want to add, take a couple backyard pictures too. This is important to some client.

Mar 27, 2010 08:03 AM