Thanks for the post Anne.
By now most of us are aware that home buyers start their search online. According to the National Association of Realtors that number is currently 87% and growing. And 80% of people using the Internet rate photographs as the most important feature of their online search. In fact, these days, with large supply of homes available, most people see online photos as the easiest way to filter all the listings down to a manageable number. Here’s how it works:
If I like the pictures, the house stays on my list.
If I don’t like them, I click away, never to return.
Common sense, right?
So…it baffles me why home sellers and their agents (who should know better!) continue to commit the three deadly sins of real estate photography:
1. No photos when a listing goes onto the MLS
Here’s a common scenario: an agent gets a listing and immediately puts it into the MLS, even before taking photos of the property, figuring that the pictures can be added later. Or, the sellers pressure the agent to get their property into the system as soon as possible, thinking that the sooner it’s in the MLS, the sooner they’ll have an offer.
Here’s why that’s a mistake:
Read the rest of "How Photos Can Keep Your Home from Selling"