What is most important in real estate photography?

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Great post Ian. I had to share with my friends.

Original content by Photo Photo

The topic of good real estate photography has been discussed in many ways. I have read articles and blogs about simple topics regarding which rooms should be shown and which should be excluded. I have also read and written about the technical aspects of real estate photography such as, white balance and focal length. However, these tips are not very effective if a real estate agent or home seller never asks the most important question about the images representing their real estate listing. “What do prospective buyers want to see in a listing?”

Moreover, how do you effectively market a real estate listing to homebuyers with photography?

It is important to focus on the factors that buyers look at when purchasing a home. These factors have not changed much from year to year, but what has changed is the availability of information and content to buyers.

In a vacuum, most agents and homebuyers would agree that the most important factors when buying a home are location, price, and condition.

All three of these factors can be expressed to a potential buyer via high-quality and well thought out photographs.

Location –

Clearly we can not change the location of a home, but we can make an effort to convey the positive factors of a property’s location.

If the property is a city condo, show the view and proximity to major landmarks via photographs.

Real Estate Location Photo1 - Haseltine-Photo

If the property is located on a lake or canal make sure to highlight such features.

Real Estate Location Photo2 - Haseltine-Photo

If the property is a white picket fence home in the suburbs, make sure to accentuate that feeling in your exterior photographs.

Real Estate Location Photo3 - Haseltine-Photo

Virtual tours or photographs of the neighborhood, street views, or nearby landmarks are also great tools to help sell the location.

Price –

It is important to make a property look worth its listing price. If the photographs representing a property of any dollar amount don’t convey the property’s size, features, or value, the listing will not result in interest from buyers.

Rooms should appear large.

Real Estate Photography Size1 - Haselitne-Photo

Features should not be ignored and should be highlighted.

Real Estate Photography Size2 - Haselitne-Photo

Condition –

The condition of a property is a very important factor to buyers and it is important that a photograph does not highlight a property’s low-lights. Simple adjustments to a property’s condition will aid the photographer in getting a better photograph. Consulting a professional home stager to upgrade a property’s appearance to convey both price and condition is a great way to upgrade the quality of a listing.

Avoid highlighting a property's negatives.


Do not  show

The result of taking photographs to accentuate what potential buyers desire will result in converting real estate listings into sales!


All photographs and content are the property of Haseltine-Photo INC - Real Estate Photography and Virtual Tour Provider. 

Ian Haseltine - Haseltine-Photo

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Comments (3)

Scott Baker
www.eHomeReports.com Coldwell Banker Realty - Liberty Township, OH
Realtor Homes for Sale Cincinnati/Dayton Ohio

Great shots. Like the post. Wow, Great shots, had to repeat. The pictures I use for my homes depends on the home. They MUST make the home look as good ro better than the advertized price, or I don't use them.

Thank you.

Mar 27, 2010 08:02 AM
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX

I especially like your point about the property looking worth it's listing price -- should be a no brainer, but, people do lose sight of that fundamental rule.

Mar 27, 2010 08:03 AM
Stephen M. Wigg
http://4114Info.com - Omaha, NE

Jeff. Good stuff! I am blown away  by some of the photos, on both ends of the spectrum, i.e. good and bad.  

How about helping out the Real Estate Community in Omaha?   I am helping with the 1st annual "Coats 4 Kids" winter clothing drive and we need more awareness by agents. People just drop coats off at open houses on Sunday.

But agents don't read emails anymore, and they aren't aware that they can post open houses FREE through Paragon and it'll show up on 40+ websites in Omaha.Are you going to have an open house this Sunday? Don't forget to enter something like this in the open house comments in Paragon:

1st Annual Realtor's Coats 4 Kids Clothing Drive. Please bring new or slightly used winter garments to this open house. (Adult Clothing Also Accepted) 

Our goal is 2,400 coats at 750 open houses.




Nov 03, 2010 08:00 AM